Parker, Lukas (ed.); Brennan, Linda (ed.) - 2020
Contents: 1 Reinforcing the 'social' in social marketing / Lukas Parker and Linda Brennan -- So what is social … marketing? -- What social marketing is not -- Book structure -- References -- Social marketing frameworks / Linda Brennan, Lukas … Parker and Ella Chorazy -- Approaches to social marketing -- Social marketing frameworks -- Social marketing and de …