//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action"
~isPartOf:"Psychology & marketing"
~isPartOf:"The Jossey-Bass handbook of nonprofit leadership and management"
~person:"LaTour, Michael S."
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Verwaltungsmarketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Advertising effects
1
Beziehungsmarketing
1
Brand image
1
Brand management
1
Charitable organization
1
Consumer behaviour
1
Gemeinnützige Organisation
1
Lebensstil
1
Lifestyle
1
Markenführung
1
Markenimage
1
Nonprofit marketing
1
Nonprofit organization
1
Nonprofit-Marketing
1
Nonprofit-Organisation
1
Relationship marketing
1
Werbewirkung
1
anthropomorphism
1
attachment style
1
belongingness
1
charity appeals
1
nonprofits
1
nostalgia
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
LaTour, Michael S.
Bortree, Denise Sevick
1
Carpenter, Kathryn
1
Ford, John B.
1
Huang, Yan
1
Johnson, Jennifer Wiggins
1
LaTour, Kathryn A.
1
Merchant, Altaf
1
Peck, Joann
1
Sargeant, Adrian
1
Schweidel, David A.
1
Shang, Jen
1
Waters, Richard D.
1
Xiao, Anli
1
more ...
less ...
Published in...
All
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
Psychology & marketing
The Jossey-Bass handbook of nonprofit leadership and management
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Should cookie monster adopt a healthy lifestyle or continue to indulge? : insights into brand icons
Merchant, Altaf
;
LaTour, Kathryn A.
;
Ford, John B.
; …
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 64-78
Persistent link: https://www.econbiz.de/10011970169
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->