//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action"
~isPartOf:"Psychology & marketing"
~isPartOf:"The Jossey-Bass handbook of nonprofit leadership and management"
~subject:"Brand image"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Verwaltungsmarketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Nonprofit marketing
14
Nonprofit-Marketing
14
Nonprofit organization
10
Nonprofit-Organisation
10
Fundraising
8
fundraising
6
Charitable organization
5
Gemeinnützige Organisation
5
USA
5
United States
5
Charity
4
Consumer behaviour
4
Konsumentenverhalten
4
Wohltätigkeit
4
Beziehungsmarketing
3
Relationship marketing
3
charitable giving
3
donor behavior
3
Advertising effects
2
Altruism
2
Altruismus
2
Cause-Related Marketing
2
Cause-related marketing
2
Employee retention
2
Marketing management
2
Marketingmanagement
2
Mitarbeiterbindung
2
Public relations
2
Social Web
2
Social economy
2
Social web
2
Sozialwirtschaft
2
Werbewirkung
2
Öffentlichkeitsarbeit
2
Arbeitszufriedenheit
1
Arts
1
Brand management
1
Confidence
1
Corporate Social Responsibility
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Ford, John B.
1
LaTour, Kathryn A.
1
LaTour, Michael S.
1
Merchant, Altaf
1
Published in...
All
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
Psychology & marketing
The Jossey-Bass handbook of nonprofit leadership and management
International journal of nonprofit and voluntary sector marketing
4
International review on public and non-profit marketing
3
Journal of business research : JBR
3
Journal of marketing for higher education
2
Journal of nonprofit & public sector marketing
2
Nonprofit and voluntary sector quarterly
2
The journal of brand management : an international journal
2
Green advertising and the reluctant consumer
1
Huckepackfinanzierung des Sports : Sportsponsoring unter der Lupe ; [Frankfurter Sitzung des Arbeitskreises Sportökonomie ...]
1
Human resource management in the nonprofit sector : passion, purpose and professionalism
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of electronic commerce research : JECR
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of promotion management : JPM
1
Korruption, Strafe und Vertrauen, Verteilungs- und Steuergerechtigkeit, Umweltethik, Ordnungsfragen
1
Management research review
1
Nonprofit management & leadership
1
Public Sector Marketing Communications Volume I : Public Relations and Brand Communication Perspectives
1
Start-up enterprises and contemporary innovation strategies in the global marketplace
1
Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen : ZögU ; zugleich Organ des Bundesverbandes Öffentliche Dienstleistungen - Deutsche Sektion des CEEP
1
Zeszyty naukowe
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Should cookie monster adopt a healthy lifestyle or continue to indulge? : insights into brand icons
Merchant, Altaf
;
LaTour, Kathryn A.
;
Ford, John B.
; …
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 64-78
Persistent link: https://www.econbiz.de/10011970169
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->