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Augmented reality and nonprofit marketing during the COVID-19 pandemic : AR factors that influence community participation and willingness to contribute to causes
Yoo, Seung-Chul
;
Drumwright, Minette E.
;
Piscarac, Diana
- In:
Nonprofit management & leadership
34
(
2023
)
1
,
pp. 81-106
Persistent link: https://www.econbiz.de/10014456741
Saved in:
2
Nonprofit fundraising with virtual reality
Yoo, Seung-Chul
;
Drumwright, Minette E.
- In:
Nonprofit management & leadership
29
(
2018
)
1
,
pp. 11-27
Persistent link: https://www.econbiz.de/10011969424
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