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~isPartOf:"Nonprofit marketing : sectoral applications"
~isPartOf:"PR-Kampagnen : über die Inszenierung von Öffentlichkeit"
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Nonprofit marketing : sectoral applications
PR-Kampagnen : über die Inszenierung von Öffentlichkeit
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
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The SAGE handbook of social marketing
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ECONIS (ZBW)
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Moralisierung von Unternehmenskommunikation : ausgewählte Toscani-Kampagnen in Deutschland und in Italien und deren mediale Resonanz
Zielmann, Sarah
;
Röttger, Ulrike
- In:
PR-Kampagnen : über die Inszenierung von Öffentlichkeit
,
(pp. 283-300)
.
2009
Persistent link: https://www.econbiz.de/10003824526
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Social
marketing
: its definition and domain
Andreasen, Alan R.
-
2008
Persistent link: https://www.econbiz.de/10003717556
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