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~isPartOf:"Notes et études documentaires"
~subject:"Werbung"
~type_genre:"Biography"
~type_genre:"Collection of articles of several authors"
~type_genre:"Graue Literatur"
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Werbung
Advertising
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Advertising effects
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Advertising industry
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Advertising planning
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France
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Psychology of advertising
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Theorie
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Notes et études documentaires
Working paper / National Bureau of Economic Research, Inc.
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CESifo working papers
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Volkswirtschaftliche Diskussionsbeiträge
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Absatzwirtschaft / Schriften zum Marketing
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Arbeitspapier / Institut für Marketing, Universität Mannheim
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CORE discussion paper : DP
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Harvard Business School Research Paper Series # 15-093
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IDEI working papers
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Journal of advertising : official publication of the American Academy of Advertising
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Marburger Japan-Reihe : mjr
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Media practice
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Palgrave animation
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Policy research paper / Centre for International Research on Communication and Information Technologies
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Routledge studies in international business and the world economy
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Volkswirtschaftliche Diskussionsreihe
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Working paper / Centrum voor Bedrijfseconomie en Bedrijfseconometrie, Universiteit Antwerpen
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La publicité : théories, acteurs et méthodes
Vernette, Eric
(
ed.
);
Caumont, Daniel
(
contributor
)
-
2000
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