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~isPartOf:"Notes-Magazin : erfolgreiches Informationsmanagement im Unternehmen"
~isPartOf:"The journal of product innovation management : an internat. publication of the Product Development & Management Association"
~person:"Schreier, Martin"
~source:"olc"
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Search: "Innovation" OR "Innovationspolitik" OR "Mittelstand" OR "Patent" OR "Unternehmen" OR "Unternehmenspolitik" OR "Urheberrecht" OR "KMU"
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Schreier, Martin
Griffin, Abbie
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Hustad, Thomas P.
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Kahn, Kenneth B.
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Nelson, Beebe
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Di Benedetto, C.Anthony
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Smith, Preston G.
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Notes-Magazin : erfolgreiches Informationsmanagement im Unternehmen
The journal of product innovation management : an internat. publication of the Product Development & Management Association
Die Betriebswirtschaft : DBW
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Journal of marketing
1
R & D management
1
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OLC EcoSci
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1
Customer Empowerment in New Product Development
Fuchs, Christoph
;
Schreier, Martin
- In:
The journal of product innovation management : an …
28
(
2011
)
1
,
pp. 17-33
Persistent link: https://www.econbiz.de/10008769512
Saved in:
2
Why Customers Value Self‐Designed Products: The Importance of Process Effort and Enjoyment
Franke, Nikolaus
;
Schreier, Martin
- In:
The journal of product innovation management : an …
27
(
2010
)
7
,
pp. 1020-1032
Persistent link: https://www.econbiz.de/10008711715
Saved in:
3
Complementing Mass Customization Toolkits with User Communities: How Peer Input Improves Customer Self-Design
Franke, Nikolaus
;
Keinz, Peter
;
Schreier, Martin
- In:
The journal of product innovation management : an …
25
(
2008
)
6
,
pp. 546-559
Persistent link: https://www.econbiz.de/10008097824
Saved in:
4
Extending Lead-User Theory: Antecedents and Consequences of Consumers' Lead Userness
Schreier, Martin
;
Prügl, Reinhard
- In:
The journal of product innovation management : an …
25
(
2008
)
4
,
pp. 331-346
Persistent link: https://www.econbiz.de/10008055466
Saved in:
5
Finding Commercially Attractive User Innovations: A Test of Lead-User Theory link rid="fn1">*
Franke, Nikolaus
;
von Hippel, Eric
;
Schreier, Martin
- In:
The journal of product innovation management : an …
23
(
2006
)
4
,
pp. 301-315
Persistent link: https://www.econbiz.de/10007266940
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