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~isPartOf:"Omega : the international journal of management science"
~person:"Gou, Qinglong"
~subject:"Preismanagement"
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Preismanagement
Advertising planning
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Gou, Qinglong
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Omega : the international journal of management science
International journal of production research
3
Annals of operations research ; volume 258, number 2 (November 2017)
1
Decision sciences : DS
1
Production and operations management : the flagship research journal of the Production and Operations Management Society
1
Transportation research / E : an international journal
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Supply chain coordination through cooperative advertising with reference price effect
Zhang, Juan
;
Gou, Qinglong
;
Liang, Liang
;
Huang, Zhimin
- In:
Omega : the international journal of management science
41
(
2013
)
2
,
pp. 345-353
Persistent link: https://www.econbiz.de/10009682175
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