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~isPartOf:"Organisation und praktische Anwendung"
~subject:"Marketing management"
~subject:"Theory"
~subject:"Werbeplanung"
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Marketing management
Theory
Werbeplanung
Advertising media
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Advertising planning
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Marktforschung
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Koch, Jörg
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Pepels, Werner
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Organisation und praktische Anwendung
Journal of advertising research
6
Journal of marketing communications
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SpringerLink / Bücher
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Leitfaden Online-Marketing ; [Bd. 1]
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Arbeitsbericht / Institut für Wirtschaftswissenschaften, Rheinisch-Westfälische Technische Hochschule Aachen
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Gabler Edition Wissenschaft
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Handbuch Kommunikationsmanagement
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Journal of advertising : official publication of the American Academy of Advertising
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Media-Perspektiven
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A master class in brand planning : the timeless works of Stephen King
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Advertising, Publ. om behalf of the Institute of Practitioners in Advertising
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Akzente
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
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Betriebswirtschaftliche Forschung und Praxis : BFuP
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Breaking new ground in theory and practice
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CIE discussion papers
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Communication series
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Comparative economic research : Central and Eastern Europe
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Controlling & Management review / Sonderheft : ZfCM : Zeitschrift für Controlling & Management
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Discussion paper / Centre for Economic Policy Research
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Edition S + W - Steuer- und Wirtschaftsverlag
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European journal of industrial engineering : EJIE
1
European journal of marketing : EJM
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Europäische Hochschulschriften / 5
1
Faculty & research / Insead : working paper series
1
Fashion marketing
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Handbuch Medienmanagement : mit 46 Tabellen
1
Handbuch der Marktforschung
1
Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
1
Integrated marketing communication
1
International journal of market research
1
International journal of sport management and marketing : IJSMM
1
JMM : the international journal on media management
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Werbewirkungskontrolle
Pepels, Werner
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2008
Persistent link: https://www.econbiz.de/10003767434
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Werbekontaktanalysen
Koch, Jörg
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2008
Persistent link: https://www.econbiz.de/10003767441
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