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~isPartOf:"Organizations and social networking : utilizing social media to engage consumers"
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Organizations and social networking : utilizing social media to engage consumers
Working paper / National Bureau of Economic Research, Inc.
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Journal of advertising research
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Handbook of social media management : value chain and business models in changing media markets
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International journal of internet marketing and advertising : IJIMA
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American economic review
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I-KNOW '08 and I-MEDIA '08 : International Conferences on Knowledge Management and New Media Technology ; conference proceedings ; [Graz, Austria, September 3 - 5, 2008]
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Young consumers : insight and ideas for responsible marketers
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The new age e-enterprise : Internet-based collaboration, innovation, and co-creation
Ahuja, Vandana
- In:
Organizations and social networking : utilizing social …
,
(pp. 313-326)
.
2013
Persistent link: https://www.econbiz.de/10009768635
Saved in:
2
Typical innovative and involvement characteristics of contributors to consumer generated media
Shiu, Eric
- In:
Organizations and social networking : utilizing social …
,
(pp. 103-124)
.
2013
Persistent link: https://www.econbiz.de/10009768699
Saved in:
3
Personality and social media use
Correa, Teresa
;
Bachmann, Ingrid
;
Hinsley, Amber W.
; …
- In:
Organizations and social networking : utilizing social …
,
(pp. 41-61)
.
2013
Persistent link: https://www.econbiz.de/10009768706
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