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~isPartOf:"PR-Praxis"
~isPartOf:"Unternehmenskommunikation : Kommunikationsmanagement aus Sicht der Unternehmensführung"
~person:"Lyczek, Boris"
~subject:"Corporate reputation"
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Unternehmenskommunikation : Kommunikationsmanagement aus Sicht der Unternehmensführung
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Die Rolle der Kommunikation in der Wertschöpfung der Unternehmung
Schmid, Beat
;
Lyczek, Boris
- In:
Unternehmenskommunikation : Kommunikationsmanagement …
,
(pp. 3-150)
.
2008
Persistent link: https://www.econbiz.de/10003749496
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