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~isPartOf:"Pearson one series"
~isPartOf:"Prentice-Hall International editions"
~person:"Kotler, Philip"
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Does marketing need reform? : fresh perspectives on the future
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The development of marketing theory and its philosophical underpinnings
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Marketing models
Lilien, Gary L.
;
Kotler, Philip
;
Moorthy, K. S.
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1992
Persistent link: https://www.econbiz.de/10000841025
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Marketing
management
Kotler, Philip
;
Keller, Kevin Lane
;
Brady, Mairead
; …
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2009
-
1. publ., [european ed.]
Persistent link: https://www.econbiz.de/10003792025
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Marketing
management
Kotler, Philip
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2009
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13. ed., international ed.
Persistent link: https://www.econbiz.de/10003685526
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