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Design thinking, demarketing and behavioral economics : fostering interdisciplinary growth in social marketing
Lefebvre, R. Craig
;
Kotler, Philip
- In:
The SAGE handbook of social marketing
,
(pp. 80-94)
.
2011
Persistent link: https://www.econbiz.de/10009380705
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Marketing
management
Kotler, Philip
;
Keller, Kevin Lane
;
Brady, Mairead
; …
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2009
-
1. publ., [european ed.]
Persistent link: https://www.econbiz.de/10003792025
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Marketing
management
Kotler, Philip
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2009
-
13. ed., international ed.
Persistent link: https://www.econbiz.de/10003685526
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