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~isPartOf:"Planung & Analyse : Zeitschrift für Marktforschung und Marketing"
~source:"econis"
~type_genre:"Collection of articles of several authors"
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Schwerpunkt: Online-Marktforschung in höheren Sphären
2008
Persistent link: https://www.econbiz.de/10003644601
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Der Marktforscher als intimer Feldforscher
In:
Planung & Analyse : Zeitschrift für Marktforschung und …
35
(
2008
)
3
,
pp. 17-49
Persistent link: https://www.econbiz.de/10003722525
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Werbewirkungsforschung: Banner und Button oder Anzeige und Spot oder alles zusammen?
Dürr, Karin
(
contributor
);
Rasztar, Matthias
(
contributor
)
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
28
(
2001
)
3
,
pp. 16-51
Persistent link: https://www.econbiz.de/10001608540
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Preis-, Produkt- und Packungstests: sehen, riechen, schmecken, fühlen, kaufen? : Schwerpunktthema
In:
Planung & Analyse : Zeitschrift für Marktforschung und …
(
1997
),
pp. 12-56
Persistent link: https://www.econbiz.de/10001228741
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