//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Planung & Analyse : Zeitschrift für Marktforschung und Marketing"
~subject:"Markenartikel"
~subject:"Social web"
~subject:"Wissenschaftliche Methode"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marktanalyse"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Markenartikel
Social web
Wissenschaftliche Methode
Market research
58
Marktforschung
58
Deutschland
20
Germany
19
Theorie
9
Theory
9
Consumer behaviour
8
Konsumentenverhalten
8
Befragung
7
Interview
7
Internet
6
Target group
5
Zielgruppe
5
Sampling
4
Stichprobenerhebung
4
Automotive market
3
Beziehungsmarketing
3
Brand image
3
Brand management
3
Innovation
3
Kfz-Markt
3
Markenführung
3
Markenimage
3
Relationship marketing
3
Social Web
3
Advertising effects
2
Arzneimittel
2
Lieferantenmanagement
2
Market segmentation
2
Marketing
2
Marktsegmentierung
2
Mobile communications
2
Mobilkommunikation
2
Perception
2
Pharmaceuticals
2
Psychology of advertising
2
Shareholder Value
2
Shareholder value
2
Supplier relationship management
2
more ...
less ...
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
German
4
Author
All
Baumgärtel, Otto A.
1
King, Anna-Christina
1
Kirchmair, Rolf
1
Koschel, Kay-Volker
1
Kühn, Thomas
1
Schnitzer, Tobias
1
Zinnbauer, Markus
1
more ...
less ...
Published in...
All
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
International journal of market research : JMRS ; the journal of the Market Research Society
26
Qualitative market research : an international journal
21
Qualitative Marktforschung : Konzepte - Methoden - Analysen
15
International journal of market research
13
Organizational research methods : ORM
9
SpringerLink / Bücher
8
Journal of business research : JBR
7
Journal of marketing research : JMR
7
Journal of the Academy of Marketing Science
6
Journal of marketing
5
Lehrbuch
5
Springer eBook Collection
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of advertising research
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Psychology & marketing
4
The journal of consumer marketing
4
Web-Monitoring : Gewinnung und Analyse von Daten über das Kommunikationsverhalten im Internet
4
European journal of operational research : EJOR
3
Handbuch der Marktforschung
3
Journal of consumer behaviour : an international research review
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of retailing
3
Journal of strategic marketing
3
Journal of vacation marketing : an international journal
3
Legends in marketing
3
The evolution of brands : from signals of quality to storehouses of trust
3
The journal of brand management : an international journal
3
The marketing review
3
Transformative consumer research for personal and collective well-being
3
Asia Pacific journal of marketing and logistics
2
Australasian marketing journal
2
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
2
Consumption culture in Europe : insight into the beverage industry
2
Discussion paper / Humboldt-Universität zu Berlin, Sonderforschungsbereich 373 Quantifikation und Simulation Ökonomischer Prozesse
2
Discussion papers of interdisciplinary research project 373
2
European Advertising Academy
2
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Wie findet man die Positionierung, die funktioniert?
Baumgärtel, Otto A.
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
35
(
2008
)
5
,
pp. 14-17
Persistent link: https://www.econbiz.de/10003770250
Saved in:
2
Neue Wege in der qualitativen Online-Forschung
Kirchmair, Rolf
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
35
(
2008
)
1
,
pp. 55-57
Persistent link: https://www.econbiz.de/10003644549
Saved in:
3
Echte Customer Insights aus dem Web
Zinnbauer, Markus
;
Schnitzer, Tobias
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
35
(
2007
)
3
,
pp. 47-49
Persistent link: https://www.econbiz.de/10003512665
Saved in:
4
Dem neuen Gesundheitsbewusstsein auf der Spur : Online-Foren im Rahmen eines integrativen qualitativen Studiendesigns
Kühn, Thomas
;
King, Anna-Christina
;
Koschel, Kay-Volker
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
35
(
2007
)
4
,
pp. 25-30
Persistent link: https://www.econbiz.de/10003525369
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->