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~isPartOf:"Post-Print / HAL"
~isPartOf:"PraxisWissen : German journal of marketing"
~type:"book"
~type_genre:"Sammelwerk"
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Search: subject:"Brand equity"
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Brand equity
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Brand management
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Controlling
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Kommunikation
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Markenführung
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Markenpolitik
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Markenwert
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Marketing control
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Marketingcontrolling
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Rumler, Andrea
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Stumpf, Marcus
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Arbeitsgemeinschaft für Marketing
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PraxisWissen : German journal of marketing
Critical explorations
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Hamburger Schriften zur Marketingforschung
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MTP-Alumni-Edition
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PraxisWissen, german journal of marketing
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SAGE library in marketing
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Marken- und Kommunikationscontrolling
Rumler, Andrea
(
ed.
);
Stumpf, Marcus
(
ed.
)
-
Arbeitsgemeinschaft für Marketing
-
2016
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