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~isPartOf:"Post-Print / HAL"
~isPartOf:"Strategisches Marketingmanagement"
~subject:"App <Programm>"
~type:"book"
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Der Einfluss von Neuen Medien auf die
Brand
Equity
: mobile Applikationen und ihre Wirkung auf ausgewählte Dimensionen der Markenstärke
Behre, Sebastian
-
2013
Persistent link: https://www.econbiz.de/10013437549
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