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~isPartOf:"Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen"
~isPartOf:"Praxisorientiertes Innovations- und Produktmanagement : Grundlagen und Fallstudien aus B-to-B-Märkten"
~isPartOf:"Working paper / National Bureau of Economic Research, Inc."
~subject:"Produktmanagement"
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Produktmanagement
Product management
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Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
Praxisorientiertes Innovations- und Produktmanagement : Grundlagen und Fallstudien aus B-to-B-Märkten
Working paper / National Bureau of Economic Research, Inc.
SpringerLink / Bücher
43
The PDMA handbook of new product development
36
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
15
International journal of technology management : IJTM
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Europäische Hochschulschriften / 5
13
International journal of product lifecycle management : IJPLM
13
Springer eBook Collection / Business and Economics
13
Discussion paper / Centre for Economic Policy Research
12
Harvard business review : HBR
11
Produktportfoliomanagement
10
Harvard-Business-Manager : das Wissen der Besten
9
International journal of manufacturing technology and management
9
Journal of business research : JBR
9
Gabler Edition Wissenschaft
8
International journal of production economics
8
Journal of economics & management strategy : JEMS
8
Kontakt & Studium
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Strategic management journal
8
The journal of product innovation management : an international publication of the Product Development & Management Association
8
Beiträge zum Produkt-Marketing
7
International journal of production research
7
European journal of marketing : EJM
6
International journal of product development : IJPD
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of business strategy
6
Journal of marketing
6
Journal of the Academy of Marketing Science
6
Lehrbuch
6
Research
6
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
6
Springer eBook Collection
6
The journal of product & brand management
6
CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
5
Faculty & research / Insead : working paper series
5
IEEE transactions on engineering management : EM
5
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ECONIS (ZBW)
35
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1
What's the big idea? : multi-function products, firm scope and firm boundaries
Liu, Mengxiao
;
Trefler, Daniel
-
2019
Persistent link: https://www.econbiz.de/10012124904
Saved in:
2
Product switching and the business cycle
Bernard, Andrew B.
;
Okubo, Toshihiro
-
2016
Persistent link: https://www.econbiz.de/10011553279
Saved in:
3
Endogenous entry, product variety, and business cycles
Bilbiie, Florin Ovidiu
;
Ghironi, Fabio
;
Melitz, Marc J.
-
2007
Persistent link: https://www.econbiz.de/10003613481
Saved in:
4
Relaunch : Begriff und Abgrenzung
Opresnik, Marc Oliver
- In:
Praxishandbuch Relaunch : Potenziale vorhandener Marken …
,
(pp. 15-29)
.
2013
Persistent link: https://www.econbiz.de/10011447458
Saved in:
5
Den Relaunch strategisch planen
Kaapke, Andreas
- In:
Praxishandbuch Relaunch : Potenziale vorhandener Marken …
,
(pp. 31-46)
.
2013
Persistent link: https://www.econbiz.de/10011447459
Saved in:
6
Marktforschungserkenntnisse für einen Relaunch
Wigger-Spintig, Susanne
- In:
Praxishandbuch Relaunch : Potenziale vorhandener Marken …
,
(pp. 47-60)
.
2013
Persistent link: https://www.econbiz.de/10011447460
Saved in:
7
Relaunch-Aktivitäten im Kern der Leistungspolitik
Gaubinger, Kurt
;
Rabl, Michael
- In:
Praxishandbuch Relaunch : Potenziale vorhandener Marken …
,
(pp. 61-85)
.
2013
Persistent link: https://www.econbiz.de/10011447461
Saved in:
8
Entwicklung einer Relaunch-Positionierung
Pepels, Werner
- In:
Praxishandbuch Relaunch : Potenziale vorhandener Marken …
,
(pp. 87-117)
.
2013
Persistent link: https://www.econbiz.de/10011447462
Saved in:
9
Marken-Relaunch und strategische Markenführug
Gardini, Marco A.
- In:
Praxishandbuch Relaunch : Potenziale vorhandener Marken …
,
(pp. 119-144)
.
2013
Persistent link: https://www.econbiz.de/10011447463
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10
Relaunch-Aktivitäten in der Entgeltpolitik
Pepels, Werner
- In:
Praxishandbuch Relaunch : Potenziale vorhandener Marken …
,
(pp. 145-164)
.
2013
Persistent link: https://www.econbiz.de/10011447464
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