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~isPartOf:"Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen"
~isPartOf:"Praxisorientiertes Innovations- und Produktmanagement : Grundlagen und Fallstudien aus B-to-B-Märkten"
~person:"Schweitzer, Fiona"
~subject:"Produktmanagement"
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Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
Praxisorientiertes Innovations- und Produktmanagement : Grundlagen und Fallstudien aus B-to-B-Märkten
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Operative Umsetzung von Relaunch-Aktivitäten
Schweitzer, Fiona
;
Gabriel, Iris
- In:
Praxishandbuch Relaunch : Potenziale vorhandener Marken …
,
(pp. 345-368)
.
2013
Persistent link: https://www.econbiz.de/10011447473
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