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~isPartOf:"Pricing perspectives : marketing and management implications of new theories and applications"
~type_genre:"Aufsatz im Buch"
~type_genre:"Hochschulschrift"
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6
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Burri, Stefan
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Pricing perspectives : marketing and management implications of new theories and applications
The Oxford handbook of pricing management
51
Innovation in pricing : contemporary theories and best practices
43
Europäische Hochschulschriften / 5
24
Handbook of pricing research in marketing
22
Gabler Edition Wissenschaft
18
Pricing-Excellence für Technologieunternehmen : nachhaltig mehr Ertrag
18
SpringerLink / Bücher
18
Preismanagement auf Business-to-Business Märkten : Preisstrategie - Preisbestimmung - Preisdurchsetzung
15
Pricing decisions in the euro area : how firms set prices and why
15
Research
14
The ROI of pricing : measuring the impact and making the business case
14
Neue betriebswirtschaftliche Forschung : Nbf
9
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
9
Beiträge zur empirischen Marketing- und Vertriebsforschung
8
Gabler Research
8
Pricing tactics, strategies, and outcomes ; Vol. 2
8
Pricing-Forschung in Deutschland
8
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
7
Harvard business review on pricing
7
Ihr Weg zur Pricing Excellence
7
Schriften zu Marketing und Handel
7
Tinbergen Institute research series
7
Beiträge zur betriebswirtschaftlichen Forschung
6
Dissertation.de
6
Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings
6
Marketing-mix strategies - distribution strategy and pricing strategy
6
Network economics for Next Generation Networks : 6th International Workshop on Internet Charging and QoS Technologies, ICQT 2009, Aachen, Germany, May 11-15, 2009 ; proceedings
6
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
6
Visionary pricing : reflections and advances in honor of Dan Nimer
6
Annals of operations research ; 226
5
Berichte aus der Volkswirtschaft
5
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
5
Gabler-Edition Wissenschaft
5
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
5
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
5
Internet and network economics : first international workshop, WINE 2005, Hong Kong, China, December 15-17, 2005 ; proceedings
5
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
5
Pricing behaviour and non-price characteristics in the airline industry
5
Progress toward liberalization of the postal and delivery sector
5
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ECONIS (ZBW)
6
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1
Putting pricing experience in perspective : a satirical view from Victorian America
Holden, Alfred C.
- In:
Pricing perspectives : marketing and management …
,
(pp. 3-57)
.
2008
Persistent link: https://www.econbiz.de/10003775013
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2
Reflections and emerging perspectives on the strategic implications of a multi-dimensional pricing environment
Estelami, Hooman
- In:
Pricing perspectives : marketing and management …
,
(pp. 58-74)
.
2008
Persistent link: https://www.econbiz.de/10003775016
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3
Does being good pay off? : an investigation of consumers' price response to social product information
Moosmayer, Dirk C.
- In:
Pricing perspectives : marketing and management …
,
(pp. 77-98)
.
2008
Persistent link: https://www.econbiz.de/10003775062
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4
Reference points beyond price : fairness effects in customer choices
Mathies, Christine
- In:
Pricing perspectives : marketing and management …
,
(pp. 99-118)
.
2008
Persistent link: https://www.econbiz.de/10003775065
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5
Price sensitivity for green power in electricity markets : results from a conjoint analysis and a representative survey in Switzerland
Hari, Jürg
;
Karathanasis, Nikos
;
Burri, Stefan
- In:
Pricing perspectives : marketing and management …
,
(pp. 119-144)
.
2008
Persistent link: https://www.econbiz.de/10003775069
Saved in:
6
Exploring the role of information and trust in price fairness judgments
Rothenberger, Sandra
;
Grewal, Dhruv
;
Iyer, Gopalkrishnan R.
- In:
Pricing perspectives : marketing and management …
,
(pp. 147-158)
.
2008
Persistent link: https://www.econbiz.de/10003775071
Saved in:
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