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~isPartOf:"Psychology & marketing"
~isPartOf:"The journal of consumer marketing"
~language:"eng"
~subject:"Consumer behaviour"
~subject:"Spieltheorie"
~type_genre:"Article in journal"
~type_genre:"Collection of articles written by one author"
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Consumer behaviour
Spieltheorie
Konsumentenverhalten
936
Brand image
206
Markenimage
206
USA
182
United States
182
Brand management
164
Markenführung
164
Advertising effects
154
Werbewirkung
154
Beziehungsmarketing
134
Relationship marketing
134
Brand
115
Markenartikel
115
Emotion
105
Social Web
105
Social web
105
Customer satisfaction
93
Kundenzufriedenheit
93
Personality psychology
89
Persönlichkeitspsychologie
89
Experiment
76
Internet marketing
73
Online-Marketing
73
Advertising
71
Viral marketing
71
Virales Marketing
71
Werbung
71
Marketing management
63
Marketingmanagement
63
Online retailing
59
Online-Handel
59
Einzelhandel
56
Retail trade
56
Dienstleistungsqualität
54
Service quality
54
Psychology of advertising
53
Werbepsychologie
53
Cognition
46
Kognition
46
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Undetermined
345
Free
94
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Article
929
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11
Type of publication (narrower categories)
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Article in journal
Collection of articles written by one author
Aufsatz in Zeitschrift
940
Collection of articles of several authors
11
Sammelwerk
11
Case study
3
Fallstudie
3
Conference paper
2
Konferenzbeitrag
2
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English
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Woodside, Arch G.
10
Yi, Youjae
9
Shoham, Aviv
6
Chan, Eugene Y.
5
Felix, Reto
5
Grewal, Dhruv
5
Hollebeek, Linda D.
5
Lim, Weng Marc
5
Lysonski, Steven
5
Pitt, Leyland F.
5
Spence, Charles
5
Thomas, Veronica L.
5
Astous, Alain d'
4
Bagozzi, Richard P.
4
Bigné Alcañiz, J. Enrique
4
Chan, Kara
4
Das, Gopal
4
Durvasula, Srinivas
4
Eastman, Jacqueline Kilsheimer
4
Herrmann, Andreas
4
Kim, Jungkeun
4
Lunardo, Renaud
4
Park, Jooyoung
4
Poon, Patrick
4
Rauschnabel, Philipp A.
4
Sauer, Nicola E.
4
Sprott, David E.
4
Sung, Yongjun
4
Tal, Aner
4
Wiedmann, Klaus-Peter
4
Addis, Michela
3
Albrecht, Carmen-Maria
3
Amar, Moty
3
Arnold, Mark J.
3
Bauer, Brittney C.
3
Bodur, H. Onur
3
Chrysochou, Polymeros
3
Cui, Geng
3
Darley, William K.
3
Demangeot, Catherine
3
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Psychology & marketing
The journal of consumer marketing
Journal of retailing and consumer services
1,958
Journal of business research : JBR
1,920
Games and economic behavior
1,462
Journal of economic theory
840
Journal of economic behavior & organization : JEBO
815
Economics letters
776
International journal of consumer studies
754
International journal of hospitality management
725
European journal of operational research : EJOR
708
Journal of consumer research : JCR ; an interdisciplinary bimonthly
583
Management science : journal of the Institute for Operations Research and the Management Sciences
564
International journal of game theory : official journal of the Game Theory Society
508
Journal of mathematical economics
424
Journal of economic psychology : research in economic psychology and behavioral economics
408
Games
399
Asia Pacific journal of marketing and logistics
394
Economic theory : official journal of the Society for the Advancement of Economic Theory
394
The journal of product & brand management
393
International game theory review
391
International journal of production economics
362
Journal of marketing research : JMR
353
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
352
European journal of marketing : EJM
351
The journal of brand management : an international journal
347
Dynamic games and applications : DGA
345
Mathematical social sciences
345
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
344
Journal of retailing
317
Journal of travel and tourism marketing
313
Journal of international consumer marketing
312
Journal of marketing management : MM
309
Tourism management : research, policies, practice
301
Marketing letters : a journal of research in marketing
300
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
299
Journal of marketing communications
297
Theory and decision : an international journal for multidisciplinary advances in decision science
297
International journal of retail & distribution management
292
The American economic review
287
Cogent business & management
286
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All
ECONIS (ZBW)
940
Showing
1
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10
of
940
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date (oldest first)
1
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
2
Augmented reality marketing and consumer-brand relationships : how closeness drives brand love
Rauschnabel, Philipp A.
;
Hüttl-Maack, Verena
;
Ahuvia, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 819-837
Persistent link: https://www.econbiz.de/10014518840
Saved in:
3
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
4
Bleeding hearts and heartless believers : how political ideology impacts consumer grit and moral consumer choices
Pant, Logan
;
Kidwell, Blair
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1036-1044
Persistent link: https://www.econbiz.de/10014530890
Saved in:
5
Business cycle effects on consumer behavior : a conceptual framework and research agenda
Hampson, Daniel P.
;
Xie, Yi
;
Li, Weiyi
;
Kou, Sining
; …
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 379-393
Persistent link: https://www.econbiz.de/10014467578
Saved in:
6
Consumer guilt proneness scale : assessing individual differences in responses to transgressive consumption situations
Martins, Carla C.
;
Silva, Susana C.
;
Radomska, Joanna
; …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 838-859
Persistent link: https://www.econbiz.de/10014519042
Saved in:
7
Counterfeits can benefit original products when people are caught using counterfeits
Wang, Liangyan
;
Wang, Qin
;
Chan, Eugene Y.
;
Keller, L. R.
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 977-988
Persistent link: https://www.econbiz.de/10014519136
Saved in:
8
CRYPTO-MANIA : how fear-of-missing-out drives consumers' (risky) investment decisions
Friederich, Felix
;
Meyer, Jan-Hinrich
;
Matute, Jorge
; …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 102-117
Persistent link: https://www.econbiz.de/10014467472
Saved in:
9
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
10
Deriving value from branded mobile apps : exploring the role of brand satisfaction, age, and value-in-use subdimensions
Santos, Susana
;
Gonc̦alves, Helena Martins
;
Mendes, Rita
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 610-627
Persistent link: https://www.econbiz.de/10014467622
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