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~isPartOf:"Psychology & marketing"
~isPartOf:"The journal of product & brand management"
~person:"Donovan, Leigh Anne Novak"
~person:"Sirgy, M. Joseph"
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Considering the role of affect and anticipated emotions in the formation of consumer loyalty intentions
Taylor, Steven A.
;
Ishida, Chiharu
;
Donovan, Leigh Anne …
- In:
Psychology & marketing
33
(
2016
)
10
,
pp. 814-829
Persistent link: https://www.econbiz.de/10011595462
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Effect symmetry of benefit criteria in postpurchase evaluations
Lee, Dong-jin
;
Yu, Grace B.
;
Merunka, Dwight R.
; …
- In:
Psychology & marketing
32
(
2015
)
6
,
pp. 651-669
Persistent link: https://www.econbiz.de/10011288561
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