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~isPartOf:"Psychology & marketing"
~isPartOf:"The journal of services marketing"
~person:"Boon, Edward"
~subject:"Viral marketing"
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Boon, Edward
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A qualitative study of consumer-generated videos about daily deal web sites
Boon, Edward
- In:
Psychology & marketing
30
(
2013
)
10
,
pp. 843-849
Persistent link: https://www.econbiz.de/10010198539
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