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~isPartOf:"Psychology & marketing"
~isPartOf:"Universität zu Köln - Institut für Rundfunkökonomie - Arbeitspapiere"
~subject:"Musik"
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Does "passing the courvoisier" always pay off? : positive and negative evaluative conditioning effects of brand placements in music videos
Schemer, Christian
;
Matthes, Jörg
;
Wirth, Werner
; …
- In:
Psychology & marketing
25
(
2008
)
10
,
pp. 923-943
Persistent link: https://www.econbiz.de/10003768739
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