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Psychology & marketing
Working paper / National Bureau of Economic Research, Inc.
Apas Papers
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International review on public and non-profit marketing
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Journal of social marketing : JSOCM
38
Journal of business research : JBR
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Journal of nonprofit & public sector marketing
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Health marketing quarterly
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The SAGE handbook of social marketing
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International journal of nonprofit and voluntary sector marketing
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Social marketing and behaviour change : models, theory and applications
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Australasian marketing journal
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European journal of marketing : EJM
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Journal of advertising : official publication of the American Academy of Advertising
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Social marketing for public health : global trends and success stories
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Macro-social marketing insights : systems thinking for wicked problems
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Contemporary issues in social marketing
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Segmentation in social marketing : process, methods and application
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International Review on Public and Nonprofit Marketing
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SpringerLink / Bücher
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International journal of nonprofit & voluntary sector marketing
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Stakeholder involvement in social marketing : challenges and approaches to engagement
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Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
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Europäische Hochschulschriften / 5
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Journal of business ethics : JOBE
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Journal of consumer behaviour : an international research review
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NBER working paper series
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Working papers in economics
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Young consumers : insight and ideas for responsible marketers
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International journal of advertising : the quarterly review of marketing communications
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International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
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Collectivism fosters preventive behaviors to contain the spread of COVID-19 : implications for social marketing in public health
Cho, Hyewon
;
Guo, Yafei
;
Torelli, Carlos J.
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 694-700
Persistent link: https://www.econbiz.de/10013165425
Saved in:
2
Is brand reputation a banner for social marketing? : a social enterprise product consumption perspective
Tsai, Juin-Ming
;
Lu, Tzu-En
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2041-2059
Persistent link: https://www.econbiz.de/10014338469
Saved in:
3
Designed to fail : effects of the default option and information complexity on student loan repayment
Cox, James C.
;
Kreisman, Daniel
;
Dynarski, Susan M.
-
2018
Persistent link: https://www.econbiz.de/10011978423
Saved in:
4
The limits of simple implementation intentions : evidence from a field experiment on making plans to exercise
Carrera, Mariana
;
Royer, Heather
;
Stehr, Mark
;
Sydnor, …
-
2018
Persistent link: https://www.econbiz.de/10011913064
Saved in:
5
Student loan nudges : experimental evidence on borrowing and educational attainment
Marx, Benjamin M.
;
Turner, Lesley J.
-
2017
Persistent link: https://www.econbiz.de/10011782481
Saved in:
6
Antecedents and consequences of chronic impulsive buying : can impulsive buying be understood as dysfunctional self-regulation?
Fenton-O'Creevy, Mark
;
Dibb, Sally
;
Furnham, Adrian
- In:
Psychology & marketing
35
(
2018
)
3
,
pp. 175-188
Persistent link: https://www.econbiz.de/10011970160
Saved in:
7
Direct-to-consumer advertising and online search
Chesnes, Matthew
;
Jin, Ginger Zhe
-
2016
Persistent link: https://www.econbiz.de/10011542112
Saved in:
8
Asymmetric effects of non-pecuniary signals on search and purchase behavior for energy-efficient durable goods
Holladay, J. Scott
;
LaRiviere, Jacob
;
Novgorodsky, David M.
-
2016
Persistent link: https://www.econbiz.de/10011607678
Saved in:
9
Heuristic perceptions of the income tax : evidence and implications for debiasing
Rees-Jones, Alex
;
Taubinsky, Dmitry
-
2016
Persistent link: https://www.econbiz.de/10011581159
Saved in:
10
Mobile phones, civic engagement, and school performance in Pakistan
Asim, Minahil
;
Dee, Thomas S.
-
2016
Persistent link: https://www.econbiz.de/10011567499
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