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~isPartOf:"Psychology & marketing"
~language:"ell"
~language:"eng"
~subject:"Konsumentenverhalten"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Mikroform"
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Konsumentenverhalten
Consumer behaviour
643
Brand image
135
Markenimage
135
Advertising effects
121
Werbewirkung
121
USA
119
United States
119
Brand management
110
Markenführung
110
Beziehungsmarketing
96
Relationship marketing
96
Emotion
83
Social Web
80
Social web
80
Brand
77
Markenartikel
77
Customer satisfaction
76
Kundenzufriedenheit
76
Experiment
69
Personality psychology
69
Persönlichkeitspsychologie
69
Viral marketing
60
Virales Marketing
60
Advertising
53
Werbung
53
Internet marketing
52
Online-Marketing
52
Psychology of advertising
51
Werbepsychologie
51
Online retailing
44
Online-Handel
44
Dienstleistungsqualität
41
Service quality
41
Einzelhandel
36
Retail trade
36
Cognition
35
Kognition
35
Bibliometrics
34
Bibliometrie
34
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643
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1
Fallstudie
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Modern Greek (1453-)
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Woodside, Arch G.
9
Yi, Youjae
9
Chan, Eugene Y.
5
Lim, Weng Marc
5
Spence, Charles
5
Bagozzi, Richard P.
4
Bigné Alcañiz, J. Enrique
4
Das, Gopal
4
Herrmann, Andreas
4
Hollebeek, Linda D.
4
Kim, Jungkeun
4
Park, Jooyoung
4
Pitt, Leyland F.
4
Rauschnabel, Philipp A.
4
Sprott, David E.
4
Sung, Yongjun
4
Tal, Aner
4
Thomas, Veronica L.
4
Addis, Michela
3
Albrecht, Carmen-Maria
3
Amar, Moty
3
Arnold, Mark J.
3
Bauer, Brittney C.
3
Bodur, H. Onur
3
Eisend, Martin
3
Felix, Reto
3
Filieri, Raffaele
3
Flavián Blanco, Carlos
3
Gould, Stephen J.
3
Grewal, Dhruv
3
Gustafsson, Anders
3
Gvili, Yaniv
3
Hinsch, Christian
3
Hüttl-Maack, Verena
3
Jiang, Yushi
3
Jiang, Yuwei
3
Kim, Jooyoung
3
Kou, Sining
3
Krishen, Anjala S.
3
Kuanr, Abhisek
3
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Psychology & marketing
Journal of retailing and consumer services
1,926
Journal of business research : JBR
1,884
International journal of consumer studies
746
International journal of hospitality management
723
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
Asia Pacific journal of marketing and logistics
390
The journal of product & brand management
387
European journal of marketing : EJM
347
Journal of marketing research : JMR
342
The journal of brand management : an international journal
342
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
339
Management science : journal of the Institute for Operations Research and the Management Sciences
325
Journal of travel and tourism marketing
312
Journal of international consumer marketing
311
Journal of marketing management : MM
301
Journal of retailing
301
Journal of marketing communications
294
Tourism management : research, policies, practice
292
International journal of retail & distribution management
288
Marketing letters : a journal of research in marketing
288
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
287
Cogent business & management
283
The journal of consumer marketing
282
Journal of fashion marketing and management
281
Journal of marketing
277
Journal of consumer behaviour : an international research review
273
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
272
Journal of the Academy of Marketing Science
266
International journal of contemporary hospitality management
261
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
257
Journal of economic psychology : research in economic psychology and behavioral economics
252
Journal of hospitality marketing & management
243
Food policy : economics planning and politics of food and agriculture
239
Marketing intelligence & planning
238
Young consumers : insight and ideas for responsible marketers
237
Journal of food products marketing
230
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ECONIS (ZBW)
643
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1
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643
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1
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
2
Augmented reality marketing and consumer-brand relationships : how closeness drives brand love
Rauschnabel, Philipp A.
;
Hüttl-Maack, Verena
;
Ahuvia, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 819-837
Persistent link: https://www.econbiz.de/10014518840
Saved in:
3
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
4
Bleeding hearts and heartless believers : how political ideology impacts consumer grit and moral consumer choices
Pant, Logan
;
Kidwell, Blair
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1036-1044
Persistent link: https://www.econbiz.de/10014530890
Saved in:
5
Business cycle effects on consumer behavior : a conceptual framework and research agenda
Hampson, Daniel P.
;
Xie, Yi
;
Li, Weiyi
;
Kou, Sining
; …
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 379-393
Persistent link: https://www.econbiz.de/10014467578
Saved in:
6
Consumer guilt proneness scale : assessing individual differences in responses to transgressive consumption situations
Martins, Carla C.
;
Silva, Susana C.
;
Radomska, Joanna
; …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 838-859
Persistent link: https://www.econbiz.de/10014519042
Saved in:
7
Counterfeits can benefit original products when people are caught using counterfeits
Wang, Liangyan
;
Wang, Qin
;
Chan, Eugene Y.
;
Keller, L. R.
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 977-988
Persistent link: https://www.econbiz.de/10014519136
Saved in:
8
CRYPTO-MANIA : how fear-of-missing-out drives consumers' (risky) investment decisions
Friederich, Felix
;
Meyer, Jan-Hinrich
;
Matute, Jorge
; …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 102-117
Persistent link: https://www.econbiz.de/10014467472
Saved in:
9
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
10
Deriving value from branded mobile apps : exploring the role of brand satisfaction, age, and value-in-use subdimensions
Santos, Susana
;
Gonc̦alves, Helena Martins
;
Mendes, Rita
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 610-627
Persistent link: https://www.econbiz.de/10014467622
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