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~isPartOf:"Psychology & marketing"
~language:"eng"
~language:"spa"
~subject:"Consumer behaviour"
~subject:"Share price"
~type_genre:"Article in journal"
~type_genre:"Book section"
~type_genre:"Rezension"
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Consumer behaviour
Share price
Konsumentenverhalten
652
Brand image
135
Markenimage
135
Advertising effects
122
USA
122
United States
122
Werbewirkung
122
Brand management
112
Markenführung
112
Beziehungsmarketing
99
Relationship marketing
99
Emotion
83
Social Web
81
Social web
81
Customer satisfaction
78
Kundenzufriedenheit
78
Brand
77
Markenartikel
77
Experiment
69
Personality psychology
69
Persönlichkeitspsychologie
69
Viral marketing
60
Virales Marketing
60
Internet marketing
54
Online-Marketing
54
Advertising
53
Werbung
53
Psychology of advertising
51
Werbepsychologie
51
Online retailing
45
Online-Handel
45
Dienstleistungsqualität
42
Service quality
42
Einzelhandel
38
Retail trade
38
Marketing management
37
Marketingmanagement
37
Cognition
35
Kognition
35
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243
Free
93
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Article
643
Book / Working Paper
9
Type of publication (narrower categories)
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Article in journal
Book section
Rezension
Aufsatz in Zeitschrift
652
Collection of articles of several authors
9
Sammelwerk
9
Case study
1
Fallstudie
1
Language
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English
Spanish
Author
All
Woodside, Arch G.
10
Yi, Youjae
9
Chan, Eugene Y.
5
Lim, Weng Marc
5
Spence, Charles
5
Bagozzi, Richard P.
4
Bigné Alcañiz, J. Enrique
4
Das, Gopal
4
Grewal, Dhruv
4
Herrmann, Andreas
4
Hollebeek, Linda D.
4
Kim, Jungkeun
4
Park, Jooyoung
4
Pitt, Leyland F.
4
Rauschnabel, Philipp A.
4
Sauer, Nicola E.
4
Sprott, David E.
4
Sung, Yongjun
4
Tal, Aner
4
Thomas, Veronica L.
4
Addis, Michela
3
Albrecht, Carmen-Maria
3
Amar, Moty
3
Arnold, Mark J.
3
Bauer, Brittney C.
3
Bodur, H. Onur
3
Darley, William K.
3
Eisend, Martin
3
Felix, Reto
3
Filieri, Raffaele
3
Flavián Blanco, Carlos
3
Gould, Stephen J.
3
Gustafsson, Anders
3
Gvili, Yaniv
3
Hinsch, Christian
3
Hüttl-Maack, Verena
3
Jiang, Yushi
3
Jiang, Yuwei
3
Kim, Jooyoung
3
Kou, Sining
3
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Psychology & marketing
Journal of business research : JBR
1,944
Journal of retailing and consumer services
1,931
International journal of consumer studies
754
International journal of hospitality management
736
Finance research letters
704
Journal of banking & finance
613
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
International review of financial analysis
565
Applied economics
525
The journal of finance : the journal of the American Finance Association
514
Applied economics letters
495
Journal of financial economics
489
Management science : journal of the Institute for Operations Research and the Management Sciences
487
Pacific-Basin finance journal
449
International review of economics & finance : IREF
412
The journal of product & brand management
395
Asia Pacific journal of marketing and logistics
393
Economics letters
383
European journal of marketing : EJM
353
The journal of brand management : an international journal
350
Journal of marketing research : JMR
346
The review of financial studies
346
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Applied financial economics
325
Energy economics
320
Cogent business & management
317
Journal of international consumer marketing
312
Journal of travel and tourism marketing
312
The North American journal of economics and finance : a journal of financial economics studies
309
Journal of financial and quantitative analysis : JFQA
307
Journal of marketing management : MM
307
Journal of retailing
304
Economic modelling
298
Research in international business and finance
298
Review of quantitative finance and accounting
298
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
296
Journal of marketing
295
Journal of marketing communications
295
Tourism management : research, policies, practice
295
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ECONIS (ZBW)
652
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1
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652
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1
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
2
Augmented reality marketing and consumer-brand relationships : how closeness drives brand love
Rauschnabel, Philipp A.
;
Hüttl-Maack, Verena
;
Ahuvia, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 819-837
Persistent link: https://www.econbiz.de/10014518840
Saved in:
3
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
4
Bleeding hearts and heartless believers : how political ideology impacts consumer grit and moral consumer choices
Pant, Logan
;
Kidwell, Blair
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1036-1044
Persistent link: https://www.econbiz.de/10014530890
Saved in:
5
Business cycle effects on consumer behavior : a conceptual framework and research agenda
Hampson, Daniel P.
;
Xie, Yi
;
Li, Weiyi
;
Kou, Sining
; …
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 379-393
Persistent link: https://www.econbiz.de/10014467578
Saved in:
6
Consumer guilt proneness scale : assessing individual differences in responses to transgressive consumption situations
Martins, Carla C.
;
Silva, Susana C.
;
Radomska, Joanna
; …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 838-859
Persistent link: https://www.econbiz.de/10014519042
Saved in:
7
Counterfeits can benefit original products when people are caught using counterfeits
Wang, Liangyan
;
Wang, Qin
;
Chan, Eugene Y.
;
Keller, L. R.
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 977-988
Persistent link: https://www.econbiz.de/10014519136
Saved in:
8
CRYPTO-MANIA : how fear-of-missing-out drives consumers' (risky) investment decisions
Friederich, Felix
;
Meyer, Jan-Hinrich
;
Matute, Jorge
; …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 102-117
Persistent link: https://www.econbiz.de/10014467472
Saved in:
9
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
10
Deriving value from branded mobile apps : exploring the role of brand satisfaction, age, and value-in-use subdimensions
Santos, Susana
;
Gonc̦alves, Helena Martins
;
Mendes, Rita
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 610-627
Persistent link: https://www.econbiz.de/10014467622
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