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~isPartOf:"Psychology & marketing"
~language:"eng"
~person:"Gupta, Sumeet"
~subject:"Online-Handel"
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Gupta, Sumeet
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Investigating customer resistance to change in transaction relationship with an internet vendor
Kim, Hee-Woong
;
Gupta, Sumeet
- In:
Psychology & marketing
29
(
2012
)
4
,
pp. 257-269
Persistent link: https://www.econbiz.de/10009534085
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2
Value-driven Internet shopping : the mental accounting theory perspective
Gupta, Sumeet
;
Kim, Hee-woong
- In:
Psychology & marketing
27
(
2010
)
1
,
pp. 13-35
Persistent link: https://www.econbiz.de/10003952171
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