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~language:"eng"
~subject:"Konsumentenverhalten"
~subject:"World"
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Konsumentenverhalten
World
Consumer behaviour
3
Music
3
Music industry
3
Musik
3
Musikwirtschaft
3
music
2
(dis)fluency introduction
1
Brand
1
Brand image
1
Brand management
1
Innovation
1
Markenartikel
1
Markenführung
1
Markenimage
1
Perception
1
Wahrnehmung
1
brand evaluations
1
brand innovativeness
1
brand perceptions
1
branding
1
communication
1
congruency
1
consumer judgment and behavior
1
fluency
1
frequency
1
market performance
1
music album artwork
1
music consumption
1
packaging design
1
sensory marketing
1
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English
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Feiereisen, Stéphanie
1
Fennis, Bob Michaël
1
Joye, Yannick
1
Luffarelli, Jonathan
1
Sunaga, Tsutomu
1
Zoghaib, Alice
1
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Psychology & marketing
Journal of cultural economics
10
Journal of retailing and consumer services
10
Information economics and policy : IEP
9
International journal of arts management
9
Journal of business research : JBR
8
Institute for Prospective Technological Studies digital economy working paper
7
Marketing theory
7
Arts and the market
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of promotion management : JPM
5
Working paper / National Bureau of Economic Research, Inc.
5
Journal of retailing
4
Asia Pacific journal of marketing and logistics
3
Economics letters
3
Journal of destination marketing & management
3
Journal of economic behavior & organization : JEBO
3
Management decision : MD
3
Management information systems : mis quarterly
3
Marketing letters : a journal of research in marketing
3
NBER Working Paper
3
NBER working paper series
3
The journal of consumer marketing
3
Arts marketing : an international journal ; AM
2
Asia Pacific business review
2
Business and peacebuilding
2
Consumer behavior review : CBR
2
Creative industries and developing countries : voice, choice and economic growth
2
Discussion papers / CEPR
2
Discussion papers on economics
2
EHES working papers in economic history
2
Edward Elgar E-Book Archive
2
Global-local consumption
2
International journal of Indian culture and business management
2
International journal of advertising : the review of marketing communications
2
International journal of electronic business : IJEB
2
International journal of event and festival management
2
Jena economic research papers
2
Journal of behavioral and experimental economics
2
Journal of business ethics : JOBE
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ECONIS (ZBW)
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1
Set that record straight! Cardinal line orientations in music album artwork boost market performance and music consumption
Joye, Yannick
;
Fennis, Bob Michaël
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 916-937
Persistent link: https://www.econbiz.de/10014519055
Saved in:
2
Branding with music : how can music contour and tonality enhance perceived brand innovativeness and brand evaluations?
Zoghaib, Alice
;
Luffarelli, Jonathan
;
Feiereisen, Stéphanie
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1965-1985
Persistent link: https://www.econbiz.de/10014338451
Saved in:
3
How the sound frequency of background music influences consumers' perceptions and decision making
Sunaga, Tsutomu
- In:
Psychology & marketing
35
(
2018
)
4
,
pp. 253-267
Persistent link: https://www.econbiz.de/10011970151
Saved in:
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