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~isPartOf:"Psychology & marketing"
~person:"Bagozzi, Richard P."
~person:"Bui, M̃y"
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Bagozzi, Richard P.
Bui, M̃y
Bauer, Brittney C.
2
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2
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Continuing to broaden the marketing concept : making the world a better place
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Consumers' identity signaling towards social groups : the effects of dissociative desire on brand prominence preferences
Raimondo, Maria Antonietta
;
Cardamone, Ernesto
;
Miceli, …
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1964-1978
Persistent link: https://www.econbiz.de/10013465133
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So close yet so far away : the moderating effect of regulatory focus orientation on health behavioral intentions
Bui, M̃y
;
Krishen, Anjala S.
- In:
Psychology & marketing
32
(
2015
)
5
,
pp. 522-531
Persistent link: https://www.econbiz.de/10010527122
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