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~isPartOf:"Psychology & marketing"
~person:"Baines, Paul"
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Search: subject_exact:"Mundpropaganda"
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Twitter
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Viral marketing
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Virales Marketing
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chi-square automatic interaction detection
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retweeting
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Baines, Paul
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Antecedents of retweeting in a (political) marketing context
Walker, Lorna
;
Baines, Paul
;
Dimitriu, Radu
;
MacDonald, …
- In:
Psychology & marketing
34
(
2017
)
3
,
pp. 275-293
Persistent link: https://www.econbiz.de/10011658391
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