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~isPartOf:"Psychology & marketing"
~person:"Becker, William J."
~person:"Randolph, Adriane B."
~person:"Sánchez-Fernández, Juan"
~source:"econis"
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The application of neuromarketing tools in communication research : a comprehensive review of trends
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1737-1756
Persistent link: https://www.econbiz.de/10014338321
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