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~isPartOf:"Psychology & marketing"
~person:"Bodur, H. Onur"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Consumer behaviour
2
Brand
1
Brand image
1
Brand management
1
Business ethics
1
CSR communication
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Decision under risk
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Entscheidung unter Risiko
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Licence
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Lizenz
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Markenartikel
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Markenführung
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Markenimage
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Public relations
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Risiko
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Risk
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Unternehmensethik
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brand biographies
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brand narratives
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corporate social responsibility
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elaboration
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firm transgressions
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hypocrisy
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moral licensing
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narrative transportation
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perceived risk
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uncertainty
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underdog brands
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Bodur, H. Onur
Woodside, Arch G.
4
Bauer, Brittney C.
3
Kuanr, Abhisek
3
Pradhan, Debasis
3
Sprott, David E.
3
Yi, Youjae
3
Al-Nabhani, Khalid
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Albrecht, Carmen-Maria
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Arnold, Mark J.
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Bagozzi, Richard P.
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Casalegno, Cecilia
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Cheng, Li-Keng
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Darley, William K.
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Grohmann, Bianca
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Gvili, Yaniv
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Luk, Chung-leung
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Lunardo, Renaud
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Mariani, Marcello M.
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McLean, Graeme J.
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Mitchell, Vincent-Wayne
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Ndubisi, Nelson Oly
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Paul, Justin
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Rauschnabel, Philipp A.
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Rompay, Thomas J. L. van
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Song, Jiaqi
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Tal, Aner
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Psychology & marketing
Journal of business ethics : JOBE
3
International journal of retail & distribution management
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Journal of retailing
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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Consumers' moral licensing of firms' CSR transgressions
Kliamenakis, Argiro
;
Grohmann, Bianca
;
Bodur, H. Onur
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 643-655
Persistent link: https://www.econbiz.de/10014290788
Saved in:
2
When goliaths win and davids lose : the moderating role of perceived risk in brand biography effects
Tezer, Ali
;
Bodur, H. Onur
;
Grohmann, Bianca
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 27-45
Persistent link: https://www.econbiz.de/10012796056
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