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~isPartOf:"Psychology & marketing"
~person:"Cheng, Li-Keng"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Beziehungsmarketing
2
Brand image
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Cheng, Li-Keng
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4
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Psychology & marketing
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Effects of interaction between brand positioning and chatbot conversational style on perceived fit and brand attitudes
Cheng, Li-Keng
;
Toung, Chung-Lin
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1383-1395
Persistent link: https://www.econbiz.de/10014531222
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2
Are celebrities accountable for the misconduct of their fans?
Cheng, Li-Keng
;
Toung, Chung-Lin
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 402-419
Persistent link: https://www.econbiz.de/10012796114
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