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~isPartOf:"Psychology & marketing"
~person:"Eisend, Martin"
~subject:"Measurement"
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Measurement characteristics of Aaker's brand personality dimensions : lessons to be learned from human personality research
Eisend, Martin
;
Sauer, Nicola E.
- In:
Psychology & marketing
30
(
2013
)
11
,
pp. 950-958
Persistent link: https://www.econbiz.de/10010206851
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