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~isPartOf:"Psychology & marketing"
~person:"Haggerty, Nicole"
~subject:"Brand management"
~subject:"Öffentlichkeitsarbeit"
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The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
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