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~isPartOf:"Psychology & marketing"
~person:"Okazaki, Shintaro"
~subject:"Viral marketing"
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Determinant factors of mobile-based word-of-mouth campaign referral among Japanese adolescents
Okazaki, Shintaro
- In:
Psychology & marketing
25
(
2008
)
8
,
pp. 715-731
Persistent link: https://www.econbiz.de/10003757428
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