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~isPartOf:"Psychology & marketing"
~person:"Orth, Ulrich R."
~subject:"Advertising"
~subject:"Deutschland"
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Psychology & marketing
European journal of marketing : EJM
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Wein und Tourismus : Erfolg durch Synergien und Kooperationen ; [Tagungsband, der aus dem ersten Symposium zum Thema "Wein und Tourismus" der Deutschen Gesellschaft für Tourismuswissenschaft e.V. resultiert]
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Brand attachment and consumer emotional response to unethical firm behavior
Schmalz, Sebastian
;
Orth, Ulrich R.
- In:
Psychology & marketing
29
(
2012
)
11
,
pp. 869-884
Persistent link: https://www.econbiz.de/10009664853
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