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~isPartOf:"Psychology & marketing"
~subject:"Bibliometrie"
~subject:"Brand management"
~subject:"Öffentlichkeitsarbeit"
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Search: subject_exact:"Virtuelle Gemeinschaft"
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Bibliometrie
Brand management
Öffentlichkeitsarbeit
Social Web
81
Social web
81
Consumer behaviour
38
Konsumentenverhalten
38
Internet marketing
21
Online-Marketing
21
Viral marketing
16
Virales Marketing
16
Markenführung
12
social media
12
Beziehungsmarketing
11
Relationship marketing
11
Brand image
10
Markenimage
10
Advertising
9
Virtual reality
9
Virtuelle Realität
9
Werbung
9
Advertising effects
8
Werbewirkung
8
Personality psychology
7
Persönlichkeitspsychologie
7
Social network
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Soziales Netzwerk
7
Artificial intelligence
6
Brand
6
Künstliche Intelligenz
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Markenartikel
6
Information dissemination
5
Informationsverbreitung
5
Web 2.0 technologies
5
Web 2.0-Technologien
5
artificial intelligence
5
virtual reality
5
Bibliometrics
4
Celebrity endorsement
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Celebrity-Werbung
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Customer integration
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Article
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15
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Aboulnasr, Khaled
1
Bargoni, Augusto
1
Bauer, Brittney C.
1
Bhattacharjee, Debashree Roy
1
Chen, Congbo
1
Chen, Juan
1
Dimitriu, Radu
1
Ekinci, Yuksel
1
Giachino, Chiara
1
Guesalaga, Rodrigo
1
Gutuleac, Rada
1
Haggerty, Nicole
1
Honora, Andreawan
1
Keeling, Kathleen A.
1
Koçak, Akın
1
Kuanr, Abhisek
1
Larimo, Jorma
1
Leonidou, Leonidas C.
1
Li, Fangfang
1
Liao, Junyun
1
Lo, Fang Yi
1
Mariani, Marcello M.
1
Mau, Gunnar
1
Moharana, Tapas Ranjan
1
Mousavi, Sahar
1
Ning, Changhui
1
Park, Taehoon
1
Peng, Jing-Xiang
1
Perez-Vega, Rodrigo
1
Pradhan, Debasis
1
Roper, Stuart
1
Sauer, Nicola E.
1
Schramm-Klein, Hanna
1
Steinmann, Sascha
1
Tran, Gina A.
1
Veloutsou, Cleopatra
1
Wirtz, Jochen
1
Zadeh, Maryam Memar
1
Özer, Alper
1
Özer, Mehmet
1
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Psychology & marketing
Journal of business research : JBR
123
The journal of product & brand management
56
The journal of brand management : an international journal
54
Journal of retailing and consumer services
52
International journal of internet marketing and advertising : IJIMA
51
Corporate communications : an international journal
37
Journal of promotion management : innovations in planning and applied research
33
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Business horizons
27
Journal of marketing communications
27
International journal of advertising : the review of marketing communications
25
Journal of communication management : an international journal
25
Journal of marketing management : MM
24
Tourism management : research, policies, practice
24
SpringerLink / Bücher
22
Journal of internet commerce
21
Technological forecasting & social change : an international journal
20
Springer eBook Collection
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Marketing intelligence & planning
17
Industrial marketing management : the international journal for industrial and high-tech firms
16
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
16
Cogent business & management
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Journal of promotion management : JPM
15
Journal of marketing
14
Asia Pacific journal of marketing and logistics
13
Journal of fashion marketing and management
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
Journal of travel and tourism marketing
13
Tourism management perspectives : TMP
13
International journal of consumer studies
12
International journal of contemporary hospitality management
12
International journal of hospitality management
12
Journal of strategic marketing
12
Corporate reputation review : an international journal
11
International journal of electronic marketing and retailing : IJEMR
11
European Sport management quarterly : ESMQ
10
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ECONIS (ZBW)
15
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1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
Social media in marketing research : theoretical bases, methodological aspects, and thematic focus
Li, Fangfang
;
Larimo, Jorma
;
Leonidou, Leonidas C.
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 124-145
Persistent link: https://www.econbiz.de/10013465216
Saved in:
3
AI in marketing, consumer research and psychology : a systematic literature review and research agenda
Mariani, Marcello M.
;
Perez-Vega, Rodrigo
;
Wirtz, Jochen
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 755-776
Persistent link: https://www.econbiz.de/10013165434
Saved in:
4
Is this really me? : investigating brand personality self-congruity on consumer behavior in video-based social media
Bargoni, Augusto
;
Giachino, Chiara
;
Gutuleac, Rada
; …
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1115-1132
Persistent link: https://www.econbiz.de/10014530974
Saved in:
5
A systematic literature review of virtual embodied experience
Chen, Juan
;
Ning, Changhui
;
Chen, Congbo
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2167-2185
Persistent link: https://www.econbiz.de/10014432387
Saved in:
6
Mapping brand community research from 2001 to 2021 : assessing the field's stage of development and a research agenda
Veloutsou, Cleopatra
;
Liao, Junyun
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 431-454
Persistent link: https://www.econbiz.de/10014290734
Saved in:
7
Strong versus weak consumer-brand relationships : matching psychological sense of brand community and type of advertising appeal
Bauer, Brittney C.
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 791-810
Persistent link: https://www.econbiz.de/10014290861
Saved in:
8
What drives sponsorship effectiveness? : an examination of the roles of brand community identification, brand authenticity, and sponsor-club congruence
Moharana, Tapas Ranjan
;
Bhattacharjee, Debashree Roy
; …
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1211-1236
Persistent link: https://www.econbiz.de/10014291839
Saved in:
9
Personal information disclosure on social networking sites
Aboulnasr, Khaled
;
Tran, Gina A.
;
Park, Taehoon
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 294-308
Persistent link: https://www.econbiz.de/10012796096
Saved in:
10
Strategies for successful personal branding of celebrities on social media platforms : involvement or information sharing?
Lo, Fang Yi
;
Peng, Jing-Xiang
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 320-330
Persistent link: https://www.econbiz.de/10012796104
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