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~isPartOf:"Psychology & marketing"
~subject:"Brand management"
~subject:"Online-Marketing"
~subject:"Öffentlichkeitsarbeit"
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Search: subject_exact:"Virtuelle Gemeinschaft"
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Brand management
Online-Marketing
Öffentlichkeitsarbeit
Social Web
81
Social web
81
Consumer behaviour
38
Konsumentenverhalten
38
Internet marketing
21
Viral marketing
16
Virales Marketing
16
Markenführung
12
social media
12
Beziehungsmarketing
11
Relationship marketing
11
Brand image
10
Markenimage
10
Advertising
9
Virtual reality
9
Virtuelle Realität
9
Werbung
9
Advertising effects
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Werbewirkung
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Personality psychology
7
Persönlichkeitspsychologie
7
Social network
7
Soziales Netzwerk
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Artificial intelligence
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Brand
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Künstliche Intelligenz
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Informationsverbreitung
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Web 2.0 technologies
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Web 2.0-Technologien
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artificial intelligence
5
virtual reality
5
Bibliometrics
4
Bibliometrie
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Celebrity endorsement
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Anlamlier, Eda
2
Sauer, Nicola E.
2
Aboulnasr, Khaled
1
Acikgoz, Fulya
1
Alguezaui, Salma
1
Añó Sanz, Vicente
1
Bargoni, Augusto
1
Bauer, Brittney C.
1
Berezan, Orie
1
Bhattacharjee, Debashree Roy
1
Boon, Edward
1
Bui, M̃y
1
Buzeta, Cristian
1
Calabuig Moreno, Ferran
1
Chen, Chen
1
De Angelis, Matteo
1
De Keyzer, Freya
1
Dimitriu, Radu
1
Ekinci, Yuksel
1
Filieri, Raffaele
1
Gao, Ting (Lisa)
1
Geru, Marius
1
Ghanbarpour, Tohid
1
Giachino, Chiara
1
Guesalaga, Rodrigo
1
Gustafsson, Anders
1
Gutuleac, Rada
1
Haggerty, Nicole
1
Hervás, Josep Crespo
1
Honora, Andreawan
1
Ju, Yong
1
Keeling, Kathleen A.
1
King, Karen Whitehill
1
Koçak, Akın
1
Krishen, Anjala S.
1
Kuanr, Abhisek
1
Larimo, Jorma
1
Leonidou, Leonidas C.
1
Li, Chunyu
1
Li, Fangfang
1
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Psychology & marketing
Journal of business research : JBR
230
International journal of internet marketing and advertising : IJIMA
117
Journal of retailing and consumer services
113
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
70
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
67
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
67
International journal of advertising : the review of marketing communications
65
Journal of marketing communications
63
Technological forecasting & social change : an international journal
63
The journal of product & brand management
61
Industrial marketing management : the international journal for industrial and high-tech firms
58
Journal of promotion management : innovations in planning and applied research
58
Tourism management : research, policies, practice
55
The journal of brand management : an international journal
54
Business horizons
53
International journal of hospitality management
48
Information systems research : ISR
47
SpringerLink / Bücher
47
Journal of internet commerce
45
Corporate communications : an international journal
43
Cogent business & management
42
International journal of electronic marketing and retailing : IJEMR
39
Journal of management information systems : JMIS
39
International journal of technology marketing : IJTMkt
37
Springer eBook Collection
37
Journal of marketing management : MM
34
Marketing intelligence & planning
34
Journal of marketing management : JMM ; journal of the Academy of Marketing
33
International journal of contemporary hospitality management
32
Journal of electronic commerce research : JECR
31
Journal of marketing
31
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
30
Electronic commerce research
29
International journal of business information systems : IJBIS
29
Journal of strategic marketing
29
Journal of communication management : an international journal
27
International journal of e-business research : an official publication of the Information Resources Management Association
26
Journal of advertising research
26
Journal of hospitality marketing & management
26
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ECONIS (ZBW)
27
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1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
Social media in marketing research : theoretical bases, methodological aspects, and thematic focus
Li, Fangfang
;
Larimo, Jorma
;
Leonidou, Leonidas C.
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 124-145
Persistent link: https://www.econbiz.de/10013465216
Saved in:
3
Consumer response to online behavioral advertising in a social media context : the role of perceived ad complicity
Ghanbarpour, Tohid
;
Sahabeh, Easa
;
Gustafsson, Anders
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1853-1870
Persistent link: https://www.econbiz.de/10013465120
Saved in:
4
The role of well-being in consumer's responses to personalized advertising on social media
De Keyzer, Freya
;
Buzeta, Cristian
;
Lopes, Ana Isabel
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1206-1222
Persistent link: https://www.econbiz.de/10014531207
Saved in:
5
How do username and avatar affect people's engagement with native advertising on social media : from the self-disclosure perspective
Yang, Yanwu
;
Zhang, Jun
;
Gao, Ting (Lisa)
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1289-1317
Persistent link: https://www.econbiz.de/10014531221
Saved in:
6
Is this really me? : investigating brand personality self-congruity on consumer behavior in video-based social media
Bargoni, Augusto
;
Giachino, Chiara
;
Gutuleac, Rada
; …
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1115-1132
Persistent link: https://www.econbiz.de/10014530974
Saved in:
7
Influencers' "organic" persuasion through electronic word of mouth : a case of sincerity over brains and beauty
Filieri, Raffaele
;
Acikgoz, Fulya
;
Li, Chunyu
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 347-364
Persistent link: https://www.econbiz.de/10014290684
Saved in:
8
Mapping brand community research from 2001 to 2021 : assessing the field's stage of development and a research agenda
Veloutsou, Cleopatra
;
Liao, Junyun
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 431-454
Persistent link: https://www.econbiz.de/10014290734
Saved in:
9
Strong versus weak consumer-brand relationships : matching psychological sense of brand community and type of advertising appeal
Bauer, Brittney C.
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 791-810
Persistent link: https://www.econbiz.de/10014290861
Saved in:
10
What drives sponsorship effectiveness? : an examination of the roles of brand community identification, brand authenticity, and sponsor-club congruence
Moharana, Tapas Ranjan
;
Bhattacharjee, Debashree Roy
; …
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1211-1236
Persistent link: https://www.econbiz.de/10014291839
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