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~subject:"Clothing"
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Psychology & marketing
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Social identity salience : effects on identity-based brand choices of Hispanic consumers
Chattaraman, Veena
;
Lennon, Sharron J.
;
Rudd, Nancy A.
- In:
Psychology & marketing
27
(
2010
)
3
,
pp. 263-284
Persistent link: https://www.econbiz.de/10003956559
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Cultural value, consumption value, and global brand image : a cross-national study
Park, Hye-Jung
;
Rabolt, Nancy J.
- In:
Psychology & marketing
26
(
2009
)
8
,
pp. 714-735
Persistent link: https://www.econbiz.de/10003867768
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