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~isPartOf:"Psychology & marketing"
~subject:"Consumer behaviour"
~subject:"Moving Image"
~subject:"Werbewirkung"
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Impact of cause-related marketing on consumer advocacy and cause participation : a causal model based on self-reports and
eye-tracking
measures
Badenes-Rocha, Alberto
;
Bigné Alcañiz, J. Enrique
; …
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 214-226
Persistent link: https://www.econbiz.de/10012796087
Saved in:
2
The influence of anthropomorphic cues in retailing : the moderating effect of the vice versus virtue products
Londoño, Juan C.
;
Ruiz de Maya, Salvador
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1322-1335
Persistent link: https://www.econbiz.de/10013280099
Saved in:
3
A picture says more than a thousand words : using consumer neuroscience to study instagram users' responses to influencer advertising
Pozharliev, Rumen
;
Rossi, Dario
;
De Angelis, Matteo
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1336-1349
Persistent link: https://www.econbiz.de/10013280100
Saved in:
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