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~isPartOf:"Psychology & marketing"
~subject:"Deutschland"
~subject:"Markenimage"
~subject:"Personality psychology"
~subject:"Satisfaction"
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Markenimage
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Satisfaction
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Meyer, Frederik
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Psychology & marketing
The journal of product & brand management
20
Journal of retailing and consumer services
19
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18
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12
Asia Pacific journal of marketing and logistics
10
International journal of hospitality management
7
European journal of marketing : EJM
5
International journal of internet marketing and advertising : IJIMA
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Cogent business & management
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Global business review
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of hospitality marketing & management
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Journal of international consumer marketing
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Marketing intelligence & planning
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Australasian marketing journal
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Business analyst : a refereed journal of Shri Ram College of Commerce
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Innovatives Markenmanagement
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International journal of Indian culture and business management
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International journal of consumer studies
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International journal of contemporary hospitality management
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International marketing review
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Journal of Asian finance, economics and business : JAFEB
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing analytics : JMA
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Journal of marketing communications
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Journal of marketing management : MM
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Journal of promotion management : innovations in planning and applied research
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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SpringerLink / Bücher
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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European journal of marketing
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Future Business Journal
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ECONIS (ZBW)
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1
Value dimensions of gamification and their influence on brand loyalty and word-of-mouth : relationships and combinations with satisfaction and brand love
Torres, Pedro M.
;
Augusto, Mário Gomes
;
Neves, Cristiana
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 59-75
Persistent link: https://www.econbiz.de/10012796060
Saved in:
2
Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? : a mixed methods study
Özer, Mehmet
;
Özer, Alper
;
Ekinci, Yuksel
;
Koçak, Akın
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2384-2400
Persistent link: https://www.econbiz.de/10013465202
Saved in:
3
The role of actual, ideal, and ought self-congruence in the consumption of hedonic versus utilitarian brands
Huber, Frank
;
Eisele, Anita
;
Meyer, Frederik
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 47-63
Persistent link: https://www.econbiz.de/10011970171
Saved in:
4
Determinants for effects of celebrity negative information : when to terminate a relationship with a celebrity endorser in trouble?
Um, Nam-Hyun
;
Kim, Sojung
- In:
Psychology & marketing
33
(
2016
)
10
,
pp. 864-874
Persistent link: https://www.econbiz.de/10011595468
Saved in:
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