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~isPartOf:"Psychology & marketing"
~subject:"Konsumentenverhalten"
~subject:"Relationship marketing"
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Konsumentenverhalten
Relationship marketing
Emotion
83
Consumer behaviour
55
Customer satisfaction
11
Kundenzufriedenheit
11
Advertising effects
10
Beziehungsmarketing
10
Werbewirkung
10
Cognition
9
Experiment
9
Kognition
9
Personality psychology
8
Persönlichkeitspsychologie
8
Brand
7
Brand image
7
Markenartikel
7
Markenimage
7
USA
7
United States
7
Advertising
6
Beschwerdemanagement
6
Complaint management
6
Kaufentscheidung
6
Purchase decision
6
Viral marketing
6
Virales Marketing
6
Werbung
6
Brand management
5
Coping strategy
5
Coping-Strategie
5
Customer service
5
Dienstleistungsqualität
5
Einzelhandel
5
Internet marketing
5
Kundenservice
5
Markenführung
5
Online-Marketing
5
Retail trade
5
Service quality
5
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Undetermined
25
Free
9
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Article
55
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Article in journal
55
Aufsatz in Zeitschrift
55
Language
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English
55
Author
All
Lim, Weng Marc
2
Addis, Michela
1
Amatulli, Cesare
1
Anaza, Nwamaka A.
1
Anghelcev, George
1
Augusto, Mário Gomes
1
Aurier, Philippe
1
Babin, Barry J.
1
Bagozzi, Richard P.
1
Balaji, M. S.
1
Baldo, Davide
1
Ball, Joan P.
1
Bargoni, Augusto
1
Barney, Christian
1
Barrena, Ramo
1
Beruchashvili, Mariam
1
Bock, Dora E.
1
Boudewyns, Vanessa
1
Bradley, Samuel D.
1
Carrero, Oliver
1
Chang, Chingching
1
Chrissikopoulos, Vassilios
1
Chung, Sorim
1
Corfman, Kim P.
1
Cusin, Julien
1
Das, Gopal
1
Dibb, Sally
1
Dimoka, Angelika
1
Dose, David
1
Du, Jiangang
1
Duff, Brittany R. L.
1
Dwivedi, Yogesh Kumar
1
Eisele, Anita
1
Esmark Jones, Carol L.
1
Fenton-O'Creevy, Mark
1
Flacandji, Michaël
1
Flavián Blanco, Carlos
1
Furnham, Adrian
1
Gaur, Sanjaya Singh
1
Giachino, Chiara
1
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Psychology & marketing
Journal of business research : JBR
160
Journal of retailing and consumer services
134
International journal of hospitality management
89
Journal of consumer research : JCR ; an interdisciplinary bimonthly
51
Tourism management : research, policies, practice
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
The journal of services marketing
38
Journal of hospitality marketing & management
35
Journal of travel and tourism marketing
35
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
35
The journal of brand management : an international journal
35
The journal of product & brand management
33
European journal of marketing : EJM
32
International journal of consumer studies
30
International journal of contemporary hospitality management
30
Journal of marketing research : JMR
27
The service industries journal
27
Marketing letters : a journal of research in marketing
24
European journal of marketing
23
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
23
Journal of marketing communications
23
Journal of marketing management : MM
23
Journal of business ethics : JOBE
21
Journal of consumer behaviour : an international research review
20
Tourism management perspectives : TMP
20
Asia Pacific journal of marketing and logistics
19
Journal of service research : JSR
19
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
18
International journal of advertising : the review of marketing communications
17
Journal of promotion management : innovations in planning and applied research
17
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of behavioral decision making
16
Journal of consumer research : JCR ; an interdisciplinary journal
15
Journal of customer behaviour
15
Journal of economic psychology : research in economic psychology and behavioral economics
15
Journal of the Academy of Marketing Science
15
Cogent business & management
14
The journal of consumer marketing
14
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ECONIS (ZBW)
55
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55
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1
Love is in the air : consumers' perception of products from firms signaling their family nature
Rauschendorfer, Natalie
;
Prügl, Reinhard
;
Lude, …
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 239-249
Persistent link: https://www.econbiz.de/10012796091
Saved in:
2
A meta-analysis on the psychological and behavioral consequences of nostalgia : the moderating roles of nostalgia activators, culture, and individual characteristics
Santini, Fernando de Oliveira
;
Lim, Weng Marc
;
Ladeira, …
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1899-1912
Persistent link: https://www.econbiz.de/10014338441
Saved in:
3
The role of emotions in augmented reality
Soon, Pei-Shan
;
Lim, Weng Marc
;
Gaur, Sanjaya Singh
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2387-2412
Persistent link: https://www.econbiz.de/10014432408
Saved in:
4
When and why signaling frontline employee inexperience can prove to be an asset : effects on consumer forgiveness for service failure
Flacandji, Michaël
;
Cusin, Julien
;
Lunardo, Renaud
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2728-2742
Persistent link: https://www.econbiz.de/10014432547
Saved in:
5
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
6
Customer engagement in idea contests : emotional and behavioral consequences of idea rejection
Schaarschmidt, Mario
;
Dose, David
- In:
Psychology & marketing
40
(
2023
)
5
,
pp. 888-909
Persistent link: https://www.econbiz.de/10014290868
Saved in:
7
I want to remember : preference for visual intensity in sentimental purchases
Huang, Jiexian
;
Xu, Fei
;
Jiang, Yuwei
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1361-1371
Persistent link: https://www.econbiz.de/10014291923
Saved in:
8
The heart, brain, and body of marketing : complementary roles of neurophysiological measures in tracking emotions, memory, and ad effectiveness
Baldo, Davide
;
Viswanathan, Vaidyanathan S.
;
Timpone, …
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1979-1991
Persistent link: https://www.econbiz.de/10013465135
Saved in:
9
Sweat it for sustainability : Impact of physical activity/exercise on sustainable consumption
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
11
,
pp. 2184-2199
Persistent link: https://www.econbiz.de/10013465160
Saved in:
10
Emotions in fear communication : a cross-cultural neuromarketing approach
Mas, José M.
;
Gómez, Andrés
;
Carrero, Oliver
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 697-718
Persistent link: https://www.econbiz.de/10014518784
Saved in:
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