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~isPartOf:"Psychology & marketing"
~subject:"Mobile Anwendung"
~subject:"Werbewirkung"
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Mobile Anwendung
Werbewirkung
Mobile Marketing
7
Mobile marketing
7
Advertising effects
3
Mobile communications
3
Mobilkommunikation
3
Internet marketing
2
Online-Marketing
2
USA
2
United States
2
AR advertising
1
Advertising
1
China
1
Experiment
1
Innovation adoption
1
Innovationsakzeptanz
1
Kaufentscheidung
1
Ladengeschäft
1
Marketing management
1
Marketingmanagement
1
Mobile application
1
Mobile phone
1
Mobiltelefon
1
Purchase decision
1
Retail outlet
1
Virtual reality
1
Virtuelle Realität
1
Werbung
1
augmented reality
1
escapism
1
narrative transportation
1
spatial immersion
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Bruner, Gordon C.
1
Bues, Mirja
1
Choi, Yung Kyun
1
Han, Dai-In Danny
1
Krafft, Manfred
1
Nasco, Suzanne Altobello
1
Stafflage, Marcel
1
Sung, Eunyoung
1
Taylor, Charles Raymond
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Psychology & marketing
International journal of internet marketing and advertising : IJIMA
7
Journal of business research : JBR
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of promotion management : innovations in planning and applied research
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
SpringerLink / BĂĽcher
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Apps management and e-commerce transactions in real-time
3
Digital advertising : theory and research
3
Journal of advertising research
3
Journal of marketing communications
3
Journal of promotion management : JPM
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Young consumers : insight and ideas for responsible marketers
3
Electronic commerce research and applications
2
GITAM journal of management : a quarterly publication of GITAM Institute of Management
2
Information systems research : ISR
2
International journal of advertising : the review of marketing communications
2
International journal of business information systems : IJBIS
2
International journal of electronic commerce : IJEC
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of global marketing
2
Journal of marketing
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing research
2
Journal of strategic marketing
2
Journal of the Academy of Marketing Science
2
Marketing : ZFP ; journal of research and management
2
Marktkommunikation in Theorie und Praxis : inter- und intrakulturelle Dimensionen in der heutigen Wirtschaft
2
Production and operations management : the flagship research journal of the Production and Operations Management Society
2
Technological forecasting & social change : an international journal
2
The marketing review
2
30-Minuten-Reihe
1
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Advances in Consumer Psychology
1
Advances in e-business research (AEBR) book series
1
Advertising in new formats and media : current research and implications for marketers
1
Advertising, promotion, and new media
1
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ECONIS (ZBW)
4
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1
Augmented reality advertising via a mobile app
Sung, Eunyoung
;
Han, Dai-In Danny
;
Choi, Yung Kyun
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 543-558
Persistent link: https://www.econbiz.de/10012817135
Saved in:
2
How mobile in-store advertising influences purchase intention : value drivers and mediating effects from a consumer perspective
Bues, Mirja
;
Stafflage, Marcel
;
Krafft, Manfred
- In:
Psychology & marketing
34
(
2017
)
2
,
pp. 157-174
Persistent link: https://www.econbiz.de/10011638723
Saved in:
3
Special issue: New media: mobile advertising and marketing
Taylor, Charles Raymond
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003757301
Saved in:
4
Comparing consumer responses to advertising and non-advertising mobile communications
Nasco, Suzanne Altobello
;
Bruner, Gordon C.
- In:
Psychology & marketing
25
(
2008
)
8
,
pp. 821-837
Persistent link: https://www.econbiz.de/10003757446
Saved in:
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