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~isPartOf:"Psychology & marketing"
~subject:"Sales promotion"
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Sales promotion
Consumer behaviour
17
Konsumentenverhalten
17
Verkaufsförderung
16
Rabatt
6
Rebate
6
Gesundheitsvorsorge
5
Low-cost strategy
5
Niedrigpreisstrategie
5
Preventive care
5
Advertising effects
3
Preismanagement
3
Pricing strategy
3
Prospect Theory
3
Prospect theory
3
USA
3
United States
3
Werbewirkung
3
Brand image
2
Eating habit
2
Einzelhandel
2
Ernährungsverhalten
2
Experiment
2
Frauen
2
Gesundheit
2
Health
2
Markenimage
2
Online retailing
2
Online-Handel
2
Personality psychology
2
Persönlichkeitspsychologie
2
Preisdifferenzierung
2
Price discrimination
2
Product quality
2
Produktqualität
2
Retail trade
2
Selling
2
Social Marketing
2
Social marketing
2
Verkauf
2
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Article
16
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16
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16
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English
16
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Chakraborty, Goutam
1
Chang, Chingching
1
Chang, Yaping
1
Chen, Jie
1
Choi, Sungchul
1
Delgado-Ballester, Elena
1
Deng, Huixin
1
Ha, Young
1
Jiang, Yushi
1
Jin, Liyin
1
Kim, Moontae
1
Kukar-Kinney, Monika
1
Lennon, Sharron J.
1
Li, Jiang
1
Li, Xinlan
1
Liu, Chun
1
Liu, Sandra S.
1
Massara, Fransesco
1
Meister, Talia
1
Melara, Robert D.
1
Mowen, John C.
1
Palazon, Mariola
1
Pechpeyrou, Pauline de
1
Prendergast, Gerard P.
1
Shilo, Shiri
1
Spears, Nancy
1
Stanyer, Mike
1
Tal, Aner
1
Tal-Or, Nurit
1
Thompson, Edmund R.
1
Vargas, Patrick T.
1
Wang, Xingyu
1
Wansink, Brian
1
Xu, Qian
1
Yazdanparast, Atefeh
1
Yi, Youjae
1
Yoo, Jaemee
1
Yoon, Sukki
1
Yuan, Qin
1
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Psychology & marketing
Journal of retailing and consumer services
63
Journal of business research : JBR
59
Journal of retailing
46
Journal of promotion management : JPM
41
Journal of marketing research : JMR
35
Journal of marketing
24
Marketing letters : a journal of research in marketing
21
Journal of promotion management : innovations in planning and applied research
19
European journal of operational research : EJOR
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Journal of the Academy of Marketing Science
15
The international review of retail, distribution and consumer research
15
European journal of marketing : EJM
14
International journal of retail & distribution management
13
Journal of consumer behaviour : an international research review
13
Journal of marketing communications
12
Quantitative marketing and economics : QME
12
SpringerLink / Bücher
12
International journal of production economics
11
The journal of product & brand management
11
International journal of hospitality management
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Asia Pacific journal of marketing and logistics
9
The journal of consumer marketing
9
Working paper / National Bureau of Economic Research, Inc.
9
Journal of advertising research
8
The service industries journal
8
Company and customer relations
7
International journal of production research
7
Journal of business economics : JBE
7
Marketing : ZFP ; journal of research and management
7
NBER working paper series
7
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
The journal of personal selling & sales management : JPSSM
7
American journal of agricultural economics
6
Faculty & research / Insead : working paper series
6
Gabler Edition Wissenschaft
6
Information systems research : ISR
6
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ECONIS (ZBW)
16
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11
Feeling happier when paying more : dysfunctional counterfactual thinking in consumer affect
Yoon, Sukki
;
Vargas, Patrick T.
- In:
Psychology & marketing
27
(
2010
)
12
,
pp. 1075-1100
Persistent link: https://www.econbiz.de/10008760275
Saved in:
12
Effectiveness of promotional premiums : the moderating role of affective state in different contexts
Chang, Chingching
- In:
Psychology & marketing
26
(
2009
)
2
,
pp. 175-194
Persistent link: https://www.econbiz.de/10003812268
Saved in:
13
Third-person perception and purchase behavior in response to various selling methods
Tal-Or, Nurit
;
Shilo, Shiri
;
Meister, Talia
- In:
Psychology & marketing
26
(
2009
)
12
,
pp. 1091-1107
Persistent link: https://www.econbiz.de/10003917057
Saved in:
14
Effectiveness of price discounts and premium promotions
Palazon, Mariola
;
Delgado-Ballester, Elena
- In:
Psychology & marketing
26
(
2009
)
12
,
pp. 1108-1129
Persistent link: https://www.econbiz.de/10003917061
Saved in:
15
Sales
promotion
strategies and belief in luck
Prendergast, Gerard P.
;
Thompson, Edmund R.
- In:
Psychology & marketing
25
(
2008
)
11
,
pp. 1043-1062
Persistent link: https://www.econbiz.de/10003774629
Saved in:
16
Consumers' product-locating behavior : exploring the application of signal detection theory
Liu, Sandra S.
;
Chen, Jie
;
Melara, Robert D.
;
Massara, …
- In:
Psychology & marketing
25
(
2008
)
6
,
pp. 506-520
Persistent link: https://www.econbiz.de/10003735891
Saved in:
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