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Past, present, and future of gay and lesbian consumer research : critical review of the quest for the queer dollar
Ginder, Whitney
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Byun, Sang-Eun
- In:
Psychology & marketing
32
(
2015
)
8
,
pp. 821-841
Persistent link: https://www.econbiz.de/10011307823
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Consumer myths and the gay men and women who believe them : a qualitative look at movements and markets
Gudelunas, David
- In:
Psychology & marketing
28
(
2011
)
1
,
pp. 53-68
Persistent link: https://www.econbiz.de/10008856896
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