//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Psychology & marketing"
~subject:"United States"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenprodukt"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
United States
Brand
77
Markenartikel
77
Consumer behaviour
63
Konsumentenverhalten
63
Brand management
48
Markenführung
48
Brand image
42
Markenimage
42
Beziehungsmarketing
18
Relationship marketing
18
Personality psychology
13
Persönlichkeitspsychologie
13
Advertising effects
12
Werbewirkung
12
Customer satisfaction
8
Kundenzufriedenheit
8
Emotion
7
Luxury goods
6
Luxusgüter
6
Social Web
6
Social web
6
USA
6
Experiment
5
brand loyalty
5
branding
5
Advertising
4
Brand loyalty
4
Internet marketing
4
Jugendliche
4
Markentreue
4
Online-Marketing
4
Psychology of advertising
4
Satisfaction
4
Viral marketing
4
Virales Marketing
4
Werbepsychologie
4
Werbung
4
Youth
4
Zufriedenheit
4
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Language
All
English
6
Author
All
Bradley, Samuel D.
1
Chattaraman, Veena
1
Flynn, Leisa Reinecke
1
Goldsmith, Ronald E.
1
Isaksen, Katja
1
Lennon, Sharron J.
1
Maxian, Wendy
1
Oakenfull, Gillian
1
Penz, Elfriede
1
Pollitte, Wesley
1
Roper, Stuart
1
Rudd, Nancy A.
1
Stöttinger, Barbara
1
Toulouse, Elizabeth N.
1
Wise, Wesley
1
more ...
less ...
Published in...
All
Psychology & marketing
The journal of brand management : an international journal
14
Journal of business research : JBR
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
The journal of product & brand management
8
Working paper / National Bureau of Economic Research, Inc.
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
International journal of market research : JMRS ; the journal of the Market Research Society
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International journal of advertising : the quarterly review of marketing communications
4
Marketing letters : a journal of research in marketing
4
Review of industrial organization : RIO
4
The Trademark reporter
4
The journal of business : B
4
American journal of agricultural economics
3
Business horizons
3
Economic inquiry : journal of the Western Economic Association International
3
European journal of marketing : EJM
3
Journal of consumer affairs : official publication of the American Council on Consumer Interests
3
Journal of customer behaviour
3
Journal of economics & management strategy : JEMS
3
Journal of fashion marketing and management
3
Journal of marketing
3
Journal of marketing communications
3
Journal of marketing management : MM
3
Journal of marketing theory and practice
3
Les cahiers de recherche / HEC Paris
3
MSI reports : working paper series
3
NBER working paper series
3
Report / Marketing Science Institute
3
Report / Marketing Science Institute / Marketing Science Institute
3
The journal of consumer marketing
3
The journal of industrial economics
3
Trademark litigation : pragmatic tactics and techniques of winning
3
Tuck School of Business working paper / Tuck School of Business at Dartmouth
3
American economic journal : a journal of the American Economic Association
2
Applied economics
2
Australasian marketing journal
2
Bochumer Beiträge zur Unternehmensführung und Unternehmensforschung
2
Brand culture
2
more ...
less ...
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Materialism, status consumption, and market involved consumers
Flynn, Leisa Reinecke
;
Goldsmith, Ronald E.
;
Pollitte, …
- In:
Psychology & marketing
33
(
2016
)
9
,
pp. 761-776
Persistent link: https://www.econbiz.de/10011578268
Saved in:
2
Brand ownership as a central component of adolescent self-esteem : the development of a new-esteem scale
Isaksen, Katja
;
Roper, Stuart
- In:
Psychology & marketing
33
(
2016
)
8
,
pp. 646-663
Persistent link: https://www.econbiz.de/10011534733
Saved in:
3
Brand love is in the heart : physiological responding to advertised brands
Maxian, Wendy
;
Bradley, Samuel D.
;
Wise, Wesley
; …
- In:
Psychology & marketing
30
(
2013
)
6
,
pp. 469-478
Persistent link: https://www.econbiz.de/10009775028
Saved in:
4
Gay consumers and brand usage : the gender-flexing role of gay identity
Oakenfull, Gillian
- In:
Psychology & marketing
29
(
2012
)
12
,
pp. 968-979
Persistent link: https://www.econbiz.de/10009691209
Saved in:
5
Social identity salience : effects on identity-based brand choices of Hispanic consumers
Chattaraman, Veena
;
Lennon, Sharron J.
;
Rudd, Nancy A.
- In:
Psychology & marketing
27
(
2010
)
3
,
pp. 263-284
Persistent link: https://www.econbiz.de/10003956559
Saved in:
6
Corporate image and product similarity : assessing major demand drivers for counterfeits in a multi-country study
Penz, Elfriede
;
Stöttinger, Barbara
- In:
Psychology & marketing
25
(
2008
)
4
,
pp. 352-381
Persistent link: https://www.econbiz.de/10003735856
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->