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~isPartOf:"Psychology & marketing"
~subject:"word of mouth"
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Search: subject_exact:"Mundpropaganda"
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word of mouth
Viral marketing
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Consumer behaviour
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Social web
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Internet marketing
14
Online-Marketing
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Krey, Nina
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Psychology & marketing
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
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9
Management science : journal of the Institute for Operations Research and the Management Sciences
9
Information systems research : ISR
8
Journal of marketing research : JMR
8
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7
Journal of marketing research
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The service industries journal
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Cogent business & management
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Journal of marketing communications
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Journal of strategic marketing
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International journal of business excellence
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Simon Business School working paper
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Cowles Foundation discussion paper
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IEEE transactions on engineering management : EM
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International journal of arts management
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International journal of consumer studies
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International journal of internet marketing and advertising : IJIMA
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International journal of leisure and tourism marketing : IJLTM
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International journal of services and operations management
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International journal of services technology and management
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Journal for global business advancement : JGBA
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Journal of global marketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of hospitality marketing & management
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Journal of international consumer marketing
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Journal of international marketing
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Journal of management information systems : JMIS
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Journal of promotion management : innovations in planning and applied research
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Journal of travel and tourism marketing
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Journal of vacation marketing
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Marketing science
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Pakistan journal of commerce and social sciences
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The Cornell hospitality quarterly
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The international review of retail, distribution and consumer research
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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ECONIS (ZBW)
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1
Exploring mental time travel experiences and their influence on behavioral intentions and learning
Barhorst, Jennifer Brannon
;
Krey, Nina
;
McLean, Graeme J.
- In:
Psychology & marketing
40
(
2023
)
8
,
pp. 1615-1633
Persistent link: https://www.econbiz.de/10014338309
Saved in:
2
I personally like it : preference for minority endorsement in the early stage of the consumer decision journey
Chen, Xingyu
;
Huang, Minxue
;
Yu, Zhengdong
;
Cai, Wenpei
- In:
Psychology & marketing
40
(
2023
)
8
,
pp. 1646-1657
Persistent link: https://www.econbiz.de/10014338313
Saved in:
3
Temporary or permanent social media post? : the impact of product type
Anlamlier, Eda
;
Ulu, Sevincgul
- In:
Psychology & marketing
39
(
2022
)
9
,
pp. 1736-1746
Persistent link: https://www.econbiz.de/10013465110
Saved in:
4
Do you want to talk about it? : when word of mouth alleviates the psychological discomfort of self-threat
Thomas, Veronica L.
;
Saenger, Christina
;
Bock, Dora E.
- In:
Psychology & marketing
34
(
2017
)
9
,
pp. 894-903
Persistent link: https://www.econbiz.de/10011738125
Saved in:
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