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Search: subject:"Mobile Marketing"
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Mobile Marketing
5
Mobile marketing
5
Advertising effects
2
Werbewirkung
2
AR advertising
1
Advertising
1
China
1
Experiment
1
Innovation adoption
1
Innovationsakzeptanz
1
Internet marketing
1
Kaufentscheidung
1
Ladengeschäft
1
Mobile Anwendung
1
Mobile application
1
Mobile communications
1
Mobile phone
1
Mobilkommunikation
1
Mobiltelefon
1
Online-Marketing
1
Purchase decision
1
Retail outlet
1
USA
1
United States
1
Virtual reality
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Virtuelle Realität
1
Werbung
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augmented reality
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escapism
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narrative transportation
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spatial immersion
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Bruner, Gordon C.
1
Bues, Mirja
1
Choi, Yung Kyun
1
Fritz, Wolfgang
1
Han, Dai-In Danny
1
Krafft, Manfred
1
Mao, En
1
Nasco, Suzanne Altobello
1
Seegebarth, Barbara
1
Sohn, Stefanie
1
Stafflage, Marcel
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Sung, Eunyoung
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Zhang, Jing
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Psychology & marketing
Digital advertising : theory and research
18
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Journal of retailing and consumer services
14
Journal of business research : JBR
12
International journal of internet marketing and advertising : IJIMA
10
Journal of advertising research
10
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
8
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
8
Handbook of research on mobile marketing management
8
Internet-Marketing : marktorientiertes E-Business in Deutschland und den USA
8
Journal of Research in Interactive Marketing
8
Journal of marketing
6
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
5
Business horizons
5
Journal of marketing research
5
Journal of promotion management : JPM
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Developing successful global strategies for marketing luxury brands
4
Electronic Services
4
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
4
International journal of electronic marketing and retailing : IJEMR
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of promotion management : innovations in planning and applied research
4
Marketing : ZFP ; journal of research and management
4
Young consumers : insight and ideas for responsible marketers
4
Apps management and e-commerce transactions in real-time
3
Asia Pacific journal of marketing and logistics
3
Der Handel im Informationszeitalter : Konzepte, Instrumente, Umsetzung ; Klaus Barth zum 65. Geburtstag
3
Handbuch Telekommunikation und Wirtschaft : volkswirtschaftliche und betriebswirtschaftliche Perspektiven
3
Information age economy : mit 34 Tabellen
3
International journal of advertising : the review of marketing communications
3
International journal of business information systems : IJBIS
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of technology marketing : IJTMkt
3
Internet-Marketing : Perspektiven und Erfahrungen aus Deutschland und den USA
3
Jahrbuch Marketing ... : Trendthemen und Tendenzen
3
Journal of global marketing
3
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ECONIS (ZBW)
5
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1
Augmented reality advertising via a mobile app
Sung, Eunyoung
;
Han, Dai-In Danny
;
Choi, Yung Kyun
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 543-558
Persistent link: https://www.econbiz.de/10012817135
Saved in:
2
Broadening the perspective on
mobile
marketing
: an introduction
Fritz, Wolfgang
;
Sohn, Stefanie
;
Seegebarth, Barbara
- In:
Psychology & marketing
34
(
2017
)
2
,
pp. 113-118
Persistent link: https://www.econbiz.de/10011638687
Saved in:
3
How mobile in-store advertising influences purchase intention : value drivers and mediating effects from a consumer perspective
Bues, Mirja
;
Stafflage, Marcel
;
Krafft, Manfred
- In:
Psychology & marketing
34
(
2017
)
2
,
pp. 157-174
Persistent link: https://www.econbiz.de/10011638723
Saved in:
4
Understanding the acceptance of mobile SMS advertising among young chinese consumers
Zhang, Jing
;
Mao, En
- In:
Psychology & marketing
25
(
2008
)
8
,
pp. 787-805
Persistent link: https://www.econbiz.de/10003757441
Saved in:
5
Comparing consumer responses to advertising and non-advertising mobile communications
Nasco, Suzanne Altobello
;
Bruner, Gordon C.
- In:
Psychology & marketing
25
(
2008
)
8
,
pp. 821-837
Persistent link: https://www.econbiz.de/10003757446
Saved in:
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